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2011 North American Consumer Attitudes to Mobile Marketing

This study was conducted by Luth Research through an independent poll of 2,007 adults in the U.S. This research investigates the importance of location and personalization in mobile marketing and focuses on the types of mobile advertising, offers, coupons and mobile format that consumers prefer to receive. It also offers insightful findings on which is the ideal frequency that consumers would like to receive mobile promotional messages.

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