Upstream is a leading mobile commerce platform, accelerating m-commerce for consumers in high growth markets. Our MINT 2.0 technology platform brings together insights from billions of mobile interactions, rich customer data and innovative engagement tools to deliver the highest mobile purchase rates in the industry.
We focus on overcoming the two main challenges digital consumers encounter in high growth markets: scarcity of locally relevant services and inability to pay for unbanked people.
For a service to be relevant, it needs to be:
Valuable to people living in a particular region or country. That’s why we always source local content and localise global services.
Affordable to people with annual incomes that are on average 90% lower compared to those in developed markets. We price services in line with local conditions and offer them through subscriptions with regular micro-payments.
Easily accessible to populations with mobile devices and network access that range from the very basic to the most sophisticated. We are committed to what we call a 0G-4G approach, so that everyone can receive the services that match their capabilities.
However, relevance can drive engagement only if people have the ability to purchase the goods and services they desire. 80% of people in high growth markets are unbanked. At Upstream, we have spent the past 10 years deeply integrating with mobile operators’ billing systems to ensure that almost everyone is able to pay through their phones.
For mobile operators we are a strong partner that leverages their assets to become key players in the mobile commerce space.
For developers, publishers and service providers we offer a shortcut to the next 3 billion consumers.