- Presence since 2010
- Partnerships with 4 mobile operators
- Access to 98% of all Nigerian mobile users
- 48 million unique users engaged; 54% of total Nigerian mobile users
- 17 million unique paying subscribers
- 20 different products offered
Nigeria, with its 175 million population (50% of which is below the age of 15), its increasing mobile penetration rate and with a rapidly growing middle class, is a key flagship market for Upstream. Our deep integration with all key Mobile Operators, allows us to reach 98% of Nigerian mobile handset holders, out of which we have successfully engaged with 54%. In other words, more than 1 in 2 Nigerian mobile users have in some way interacted with our services – a pretty impressive achievement!