Upstream

Upstream can help mobile operators leverage their unique assets to become key players in the mobile commerce space. Operators have strong local brand equity, unique access to billions of consumers, the data required for effective targeting, and the infrastructure for internet connectivity and for taking payments -a particular advantage in emerging markets with low credit and debit card penetration.

Our solutions are tailored to the commercial priorities of mobile operators, such as ARPU uplift, subscriber engagement, subscriber retention and churn reduction, placing particular emphasis on ensuring a seamless customer experience. We focus on the growing mobile commerce space, and our solutions are constantly evolving to anticipate market needs.

Drawing on over a decade of partnerships with mobile operators, we offer fully managed solutions that encompass end-to-end services, from idea generation and solution design, through to content or app selection and procurement, campaign management and in-depth reporting.

Over the last decade, our technology and campaign management expertise have produced extraordinary results for mobile operators, and have earned them over $1 billion in incremental revenues.

This remarkable performance has established us as a leading mobile commerce partner for numerous mobile operator groups across the world.

If you are a mobile operator, Upstream will help you flex your marketing muscle:

 

  • To earn more and combat churn, while guarding the customer experience of your subscriber base.
  • To form lucrative partnerships¬†with developers, service providers and publishers, positioning yourself technologically and strategically to lead in a fast-changing mobile world.