Upstream

Upstream in the news, and media interviews with our executive team.

  • Jul 2017

    Upstream’s new CEO Guy Krief in the industry’s Movers & Shakers

    Upstream’s recent organisational restructuring with new CEO, CTO and Chairman of the Board has been covered by Mobile Marketing in their weekly Movers & Shakers column, among other global giants, like Deloitte and Isobar. The column features the hottest hires and movements in the industry.

  • Jun 2017

    Could emerging markets serve as Apple’s new growth frontier?

    Apple’s iOS and iPhone are celebrating 10 years since their first release and the tech world is considering what the future holds for the tech giant.
    Upstream’s 2017 Emerging Markets Digital Services report, conducted by Ovum, suggests there is a new opportunity over the next decade in emerging markets for Apple and other tech giants. Findings from Upstream’s report have been featured in a Total Telecom article offering insight as to how the next 10 years may look for Apple’s flagship device.

  • Apr 2017

    Upstream showcased for its mobile commerce model and how to effectively reach consumers in emerging markets

    Upstream has been included in a special series by the Application Resource Centre (ARC), highlighting technology trends in payments, e-commerce and big data. Kostas Kastanis, Head of Strategy at Upstream, is featured, explaining Upstream’s pivotal role in the digital ecosystem and how it offers a mobile commerce enablement platform for digital services, essentially sitting at the crux of three groups: mobile network operators, content/service providers and consumers.

  • Apr 2017

    Upstream CTO Massimo del Vecchio featured in TechTarget

    TechTarget, a leading provider of online content for technology buyers and decision makers, highlights Upstream’s collaboration with Applause for meeting the breadth of local testing coverage required across geographies, technologies, and real-world business scenarios. The article by Valerie Silverthorne, Senior Technology Editor, features insights from Massimo del Vecchio, Upstream’s CTO, around the importance of local testing in the QA process for safeguarding the customer experience when delivering digital services in emerging markets, whilst simultaneously improving the time to market.

  • Mar 2017

    Prime time to review Amazon’s approach to video in developing markets

    Upstream CEO & Co-founder, Marco Veremis, discusses the challenges that video titans, such as Amazon and Netflix, encounter when trying to make the most of the opportunity available in emerging markets. While Amazon seems to have grasped the need to adjust content to reflect local preferences, the brand’s universal price scheme and limited billing options highlight some of the common challenges western content-led brands face, when taking steps to expand into emerging markets.

  • Feb 2017

    Upstream named a Ruban d’Honneur recipient in the ELITE Award for Growth Strategy of the Year

    Upstream has been named a finalist and Ruban d’Honneur recipient, in the 2016/17 European Business Awards sponsored by RSM.  The distinction recognises Upstream’s strong growth and operating excellence, in line with the core values of the European Business Awards: success, innovation and ethics. The competition’s elite panel of independent judges, which includes leading business figures, academics, entrepreneurs, thought leaders and political leaders, has selected Upstream as one of Europe’s 110 most dynamic and exciting businesses and, more specifically, as one of 10 finalists, across Europe, in “The ELITE for Growth Strategy of the Year” category.  This year, the European Business Awards engaged with over 33,000 organisations, from 34 countries.

  • Jan 2017

    Why Latin America’s mobile advertising market is growing

    Upstream shares its expertise in Latin America with IDG Connect, providing insightful commentary into the types of digital services local consumers are looking for.

  • Jan 2017

    Upstream joins Deloitte event, to discuss the upcoming challenges and opportunities for scale-ups

    Upstream CEO & Co-founder, Marco Veremis, participated in Deloitte’s exclusive event, for selected technology driven scale-up companies, “Scaling up Greece and beyond”, and shared his views about the international expansion for scale-ups.

  • Jan 2017

    Upstream picks up National Champion certificate at European Business Awards 2016/17

    Upstream was proud to attend the National Champions Awards Ceremony, held at the British Ambassador’s Residence, in Athens. Our Chief Operating Officer, Andreas Petropoulos, received the “National Champion” Certificate, in recognition of Upstream being selected as a National Champion and being shortlisted in the European Business Awards, sponsored by RSM, to compete in the “ELITE Award for Growth Strategy of the Year” category. The European Business Awards reward and recognise business success, innovation and business ethics.

    Watch our video and vote for Upstream to become the National Public Champion of Greece!