Upstream

We commission original research to help guide our own product roadmap and better serve our partners.

  • Apr 2014

    2014 THE NEXT MOBILE FRONTIER REPORT

    The ’Next Mobile Frontier Report’ is a custom consumer study led by Ovum on behalf of Upstream. The survey covered 4,504 consumers, with nationally representative samples in Brazil, China, India, Nigeria and Vietnam. The survey indicated the mobile industry still has substantial room to improve its content proposition in the emerging markets. Pricing remains the […]

  • Jan 2014

    2013 Cracking The Emerging Markets Report

    With the developing world identified as home to the fastest growing mobile connections, a new report warns brands and businesses not to take a ‘one size fits all’ mobile advertising approach to emerging market consumers. Instead, companies must take into account factors such as time of day, days of the week and the specific words […]

  • Mar 2013

    2013 Emerging Markets Mobile Attitudes Report

    An independent poll of a 3500+ adult total sample size in Brazil, India, KSA, Nigeria, UK and US was conducted by YouGov & Vanson Bourne on behalf of Upstream to deliver insights into the differences between mobile consumers in emerging and developed markets. This new report points to mobile network operators as the new “kingmakers” in emerging markets, as smartphone giants adapt their strategies and handset functionality to target “the next billion customers” in these regions.

  • Feb 2012

    2012 Digital Advertising Attitude Report / The Consequences of Digital Ad Bombardment

    An independent poll of 2,054 (UK) and 2,105 (U.S.) adults was conducted by YouGov on behalf of Upstream to deliver insights into how best to communicate with consumers in a crowded digital landscape. This report focuses on the behaviours and attitudes of the digitally empowered consumer and investigates which marketing methods, channels and devices elicit […]

  • Aug 2011

    2011 North American Consumer Attitudes to Mobile Marketing

    This study was conducted by Luth Research through an independent poll of 2,007 adults in the U.S. This research investigates the importance of location and personalization in mobile marketing and focuses on the types of mobile advertising, offers, coupons and mobile format that consumers prefer to receive. It also offers insightful findings on which is […]

  • Feb 2011

    2011 Mobile Marketing Consumer Attitude Report

    This research was commissioned to establish the formats and channels through which consumers want and expect to receive marketing messages on their mobile devices. The report also provides valuable insight into the particular kind of marketing consumers would be happy to receive on their mobiles. The results of this report were based on an independent […]