Upstream

Prime time to review Amazon’s approach to video in developing markets

Upstream CEO & Co-founder, Marco Veremis, discusses the challenges that video titans, such as Amazon and Netflix, encounter when trying to make the most of the opportunity available in emerging markets. While Amazon seems to have grasped the need to adjust content to reflect local preferences, the brand’s universal price scheme and limited billing options highlight some of the common challenges western content-led brands face, when taking steps to expand into emerging markets.