Upstream

Upstream and Bitdefender launch Security Kit for emerging markets

Continued partnership looks to offer protection to mobile users in emerging markets, the most vulnerable group for hackers testing malicious software

London, August 31st, 2017 – Upstream, the leading mobile commerce platform in high-growth markets, today announces the launch of Security Kit, following a further partnership with award winning global security provider, Bitdefender. Building on their previous collaboration, which saw the launch of Truesafe and KidzProtect, Security Kit brings together anti-virus and parental control protection into one holistic offering, enabling operators to better meet the needs of their mobile subscribers in developing markets.

For consumers in emerging markets, who are increasingly coming online for the first time, digital security services are growing in importance. In fact, the findings of the 2017 Emerging Markets Digital Services report, commissioned by Upstream and conducted by Ovum, reveals that 53% of emerging market consumers use utility services for their mobile devices at least once a day. However, 41% are vulnerable to cyber-attacks as they do not have any security services installed on their devices, yet 61% are very concerned of the threats posed.

Developed to reach consumers across all devices in high growth markets, Security Kit protects consumers when using their smart phone, feature phone or PC / laptop. The new offering is available through a flexible subscription-based operator-billing model. Key features offered within the package include:

  • Antivirus for mobile: Offers a malware scanner, privacy advisor, app lock and anti-theft features through an award winning app
  • Antivirus for PC / laptop: Provides real-time protection against all types of malware, ensuring that threats cannot spread between devices
  • Parental control: Offers peace of mind, by providing alerts on digital activity and app usage, web control and location tracking, as well as monitoring children’s use of social media
  • SMS security tips: Provides tips on identifying threats, precautionary measures when using digital services, and information in understanding technologies such as location tracking and social media monitoring

George Kalyvas, Head of Product at Upstream, commented: “As consumers in high growth markets become more connected, they naturally have a growing appetite for a variety of digital services. However, in these markets consumers are less aware of the dangers of cyberattacks which makes them tempting targets for hackers. With our research also confirming that 41% of consumers in emerging markets are vulnerable, we knew we needed to bring a best-in-class security solution to users. Building on our established partnership with Bitdefender, and offering Security Kit to mobile operators in emerging markets, we are able to deliver accessible and affordable applications to a range of users.”

Ciprian Istrate, Vice President, Consumer Solutions, at Bitdefender, added:“Through our continued collaboration with Upstream, we are pleased to be bringing Security Kit to mobile users in emerging markets, unlocking new markets and a larger audience. There is a growing need for increased online protection, but equally important is providing education to these consumers on security threats when online. This new complete security package combines both elements, allowing them peace-of-mind to safely enjoy digital services across all devices.”

 

About Bitdefender

Bitdefender is a global security technology company that provides cutting edge end-to- end cyber security solutions and advanced threat protection to more than 500 million users in more than 150 countries. Since 2001, Bitdefender has consistently produced award-winning business and consumer security technology and is a provider of choice in both hybrid infrastructure security and endpoint protection. Through R&D, alliances and partnerships, Bitdefender is trusted to be ahead and deliver robust security you can rely on.
More information is available at www.bitdefender.com

 

For more information please contact:
Lucy Westman/ George Chamberlain
Diffusion PR
+44 207 291 0230
upstream@diffusionpr.com