Upstream for the 5th year running launched Coca-Cola’s yearly on pack mega promotion. Coca-Cola celebrates the EURO 2008 football cup with a promotion that offers its consumers the opportunity to engage in a virtual football match and win among other prizes, tickets to the EURO and innovative football related content for their mobile phones. The purpose of the content rich and CRM fuelled mobile platform is to generate the emotion and involvement associated with the world’s favourite sport.
April 10, 2024
Upstream to Showcase Groundbreaking Mobile Marketing Solutions at VTEX Day 2024Upstream, the global marketing technology company, is proud to announce its participation in VTEX Day 2024, the premier digital transformation event in Latin America.