Veremis, Upstream CEO, attends “Stream 2015” and highlights how to be relevant in developing markets
London, UK – November 3rd 2015 – Marco Veremis, CEO and Co-Founder of Upstream, the leading end-to-end m-commerce platform for delivering digital goods, attended “Stream 2015“, a WPP’ invite-only event, held on 15-18 October 2015 in Marathon, Greece. WPP’s Stream event is dubbed as the (un)conference for (un)conventional thinkers. It is an annual informal gathering of over 300 thought leaders and break-through personalities across the technology, marketing and media industries.
During the 3 day event, Marco Veremis was interviewed on the theme of “Consumer Diversity” and how brands can be regionally relevant. He emphasized the importance of mobile and role it plays in enabling the next 3 billion consumers in developing markets, such as Brazil or Nigeria. Further he shed light on the challenges of these markets and the different way brands need to approach marketing to these consumers if they are to seize this sizeable opportunity.
Named by WIRED as ‘one of the world’s best tech conferences’ and described as the ‘Bilderberg of Advertising’ by the Guardian, Stream is the WPP (un)conference.
Hosted by Sir Martin Sorrell (CEO, WPP) and Israeli investor Yossi Vardi, Stream brings WPP clients together with industry leaders to think about our digital future and what that means for communications, what it means for creativity and last, but not least, what it means for business.
As an (un)conference, none of the usual rules apply. There are no keynote speeches or PowerPoint presentations. Instead everyone who is invited is expected to take part.
Typical guests include CEOS and rising stars from across the WPP network, WPP clients and partners from across the industry, including silicon valley start-ups, VCs, social entrepreneurs, publishers, academics and media companies.
Founded in 2006 as an annual three-day meeting Stream has grown with events around the world in Malaysia, Indonesia, China, Russia, the US and a private CMO level Stream on a small island off the coast of Cannes, France.
WPP is the world’s largest communications services group with billings of US$76 billion and revenues of US$19 billion. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing; and specialist communications. The company employs over 188,000 people (including associates and investments) in over 3,000 offices across 111 countries. For more information, visit www.wpp.com.