Brazil’s biggest movie star Wagner Moura spokesman for TIM Brazil’s mega promotion

TIM, one of the leading mobile operators in Brazil with over 35m subscribers, launched last November the largest mobile mega promotion ever executed in the country: “Promocao 101 Carros TIM”. Wagner Moura, Brazil’s biggest movie star, starred in the TV Spot of this mega promotion, which gives TIM’s GSM subscribers the chance to win a Peugeot 307 every day, for 101 days, as well as many other prizes. Upstream was appointed by TIM Brazil to create, execute and manage the promotion, reaffirming its LATAM and world leadership in large scale mobile marketing campaigns.