{"id":6251,"date":"2014-04-22T09:26:27","date_gmt":"2014-04-22T09:26:27","guid":{"rendered":"https:\/\/www.upstreamsystems.com\/press\/press-releases\/actis-invests-in-leading-emerging-markets-mobile-marketing-company\/"},"modified":"2023-05-08T12:32:13","modified_gmt":"2023-05-08T12:32:13","slug":"actis-invests-in-leading-emerging-markets-mobile-marketing-company","status":"publish","type":"press_release","link":"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/actis-invests-in-leading-emerging-markets-mobile-marketing-company\/","title":{"rendered":"Actis invests in leading emerging markets mobile marketing company"},"content":{"rendered":"

London, 22 April 2014 –\u00a0<\/b>Actis<\/a>, the global emerging market investor with $7bn assets under management, today announced a significant investment in Upstream, the leading emerging markets mobile monetisation company.<\/p>\n

Upstream works with mobile operators, e-commerce brands and app developers in 40 markets helping them to sell their products to mobile consumers through sophisticated demand fulfillment marketing campaigns, while increasing customer loyalty and providing deep customer insights. Its clients include the Vodafone Group, Telecom Italia Mobile (TIM), MTN, T-Mobile and Etisalat.<\/p>\n

Upstream has direct marketing and billing access to over 1 billion emerging market consumers through their mobile handsets, offering them personalised propositions. The company has already generated an estimated $1bn of incremental revenue for its clients and grew its revenues by 61% in 2013 with new services and markets being added on a monthly basis.<\/p>\n

The investment in Upstream is a strong representation of Actis\u2019 strategy of investing in well-managed businesses in high-growth sectors providing quality services to emerging market consumers.<\/p>\n

There are currently 2.3 billion mobile subscribers in emerging markets who on average spend more than two hours a day playing, texting and talking on their phones.\u00a0 As a consequence, the mobile value added services sector in emerging markets generated c.$14bn in revenue and has grown at c.30% p.a. between 2010-2013 . Building on its success with clients in Brazil, Sub-Saharan Africa, Southeast Asia and the Middle East, Upstream plans to expand its current service offering and regional footprint and gain access to other high growth markets. Actis\u2019 sixty years of experience and expertise across Latin America, Africa, and Asia makes it an ideal partner to help implement this strategy.<\/p>\n

Speaking on the investment Nick Luckock, an Actis Partner, said:<\/p>\n

\u201cThe evolution of how emerging market consumers use and purchase intangible goods from their mobile phones is one of the most significant secular trends we see in our markets. Mobile marketing businesses are at the center of promulgating and understanding these developments. Upstream, with its well-established business model, best in class technology platform, talented team, high-quality partner MNOs and exceptional track record of conversion and customer management, is an ideal investment for Actis. We are looking forward to working with a high-quality entrepreneur like Marco Veremis.\u201d<\/p>\n

CEO and founder Marco Veremis has led the business since its foundation and will continue to lead the company after Actis\u2019 investment.\u00a0\u00a0He commented:\u00a0 \u201cActis has a first-class reputation as an emerging market investor. Its track record of partnering with founder and entrepreneur management teams is exceptional. Upstream will benefit from Actis\u2019s deep expertise in emerging markets and its highly complementary regional presence. Upstream\u2019s founders and management team are glad to see Actis subscribing to our vision and look forward to a close collaboration in executing our high growth strategic expansion plan for the coming years. I would like to give special thanks to Panos Metsis of Akira Partners who went well beyond the call of duty in advising us on this partnership\u201d<\/p>\n

 <\/p>\n

 <\/p>\n

For more information, please contact:
\nJasmine Barnes\/Tim Bond
\nDiffusion PR
\n+44 207 291 0230
\nupstream@diffusionpr.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Actis, the global emerging market investor with $7bn assets under management, today announced a significant investment in Upstream…<\/p>\n","protected":false},"author":12,"featured_media":0,"parent":0,"template":"","tags":[],"acf":[],"yoast_head":"\nActis invests in leading emerging markets mobile marketing company - Upstream<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/actis-invests-in-leading-emerging-markets-mobile-marketing-company\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Actis invests in leading emerging markets mobile marketing company - Upstream\" \/>\n<meta property=\"og:description\" content=\"Actis, the global emerging market investor with $7bn assets under management, today announced a significant investment in Upstream...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/actis-invests-in-leading-emerging-markets-mobile-marketing-company\/\" \/>\n<meta property=\"og:site_name\" content=\"Upstream\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-08T12:32:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.upstreamsystems.com\/wp-content\/uploads\/2021\/07\/upstream-24.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"590\" \/>\n\t<meta property=\"og:image:height\" content=\"314\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.upstreamsystems.com\/#organization\",\"name\":\"Upstream\",\"url\":\"https:\/\/www.upstreamsystems.com\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.upstreamsystems.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.upstreamsystems.com\/wp-content\/uploads\/2021\/07\/brand.svg\",\"contentUrl\":\"https:\/\/www.upstreamsystems.com\/wp-content\/uploads\/2021\/07\/brand.svg\",\"width\":135,\"height\":38,\"caption\":\"Upstream\"},\"image\":{\"@id\":\"https:\/\/www.upstreamsystems.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.upstreamsystems.com\/#website\",\"url\":\"https:\/\/www.upstreamsystems.com\/\",\"name\":\"Upstream\",\"description\":\"The leading martech company\",\"publisher\":{\"@id\":\"https:\/\/www.upstreamsystems.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.upstreamsystems.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/actis-invests-in-leading-emerging-markets-mobile-marketing-company\/#webpage\",\"url\":\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/actis-invests-in-leading-emerging-markets-mobile-marketing-company\/\",\"name\":\"Actis invests in leading emerging markets mobile marketing company - 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