{"id":6257,"date":"2007-05-28T12:42:59","date_gmt":"2007-05-28T12:42:59","guid":{"rendered":"https:\/\/www.upstreamsystems.com\/press\/press-releases\/carrefour-double-deal-integrated-marketing-promotion-for-carrefour-hyper-markets\/"},"modified":"2007-05-28T12:42:59","modified_gmt":"2007-05-28T12:42:59","slug":"carrefour-double-deal-integrated-marketing-promotion-for-carrefour-hyper-markets","status":"publish","type":"press_release","link":"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/carrefour-double-deal-integrated-marketing-promotion-for-carrefour-hyper-markets\/","title":{"rendered":"Carrefour Double Deal: Integrated Marketing Promotion for Carrefour Hyper-Markets"},"content":{"rendered":"

Upstream designed and implemented an innovative promotion for Carrefour hyper-markets. The promotion was based on and named after the successful TV game \u201cDeal.\u201d In this campaign, Upstream offered its client an original integration of mobile marketing and in-store promotion.<\/p>\n

Participation to the program began in Carrefour stores, where consumers were prompted to buy the promotion\u2019s tagged products, receive relevant coupons and \u201cstrike a Deal.\u201d By sending an SMS message with the unique code found on their coupons, participants entered the weekly \u201cDouble Deal\u201d draws.<\/p>\n

Participants could win Carrefour store checks (of \u20ac1,000,000 total value) as well as \u20ac10,000 in cash, every week. Additionally, 300 lucky winners had the chance to participate in two \u201cDeal\u201d games (simulation of the TV \u201cDeal,\u201d without TV coverage), where two super-lucky winners pursued up to \u20ac400,000 in total.<\/p>\n

\n

The \u201cDouble Deal\u201d program launched on May 14th and lasted until June 10th, 2007.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Upstream designed and implemented an innovative promotion for Carrefour hyper-markets…<\/p>\n","protected":false},"author":12,"featured_media":0,"parent":0,"template":"","tags":[],"acf":[],"yoast_head":"\nCarrefour Double Deal: Integrated Marketing Promotion for Carrefour Hyper-Markets - Upstream<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/carrefour-double-deal-integrated-marketing-promotion-for-carrefour-hyper-markets\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Carrefour Double Deal: Integrated Marketing Promotion for Carrefour Hyper-Markets - Upstream\" \/>\n<meta property=\"og:description\" content=\"Upstream designed and implemented an innovative promotion for Carrefour hyper-markets...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/carrefour-double-deal-integrated-marketing-promotion-for-carrefour-hyper-markets\/\" \/>\n<meta property=\"og:site_name\" content=\"Upstream\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.upstreamsystems.com\/wp-content\/uploads\/2021\/07\/upstream-24.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"590\" \/>\n\t<meta property=\"og:image:height\" content=\"314\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.upstreamsystems.com\/#organization\",\"name\":\"Upstream\",\"url\":\"https:\/\/www.upstreamsystems.com\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.upstreamsystems.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.upstreamsystems.com\/wp-content\/uploads\/2021\/07\/brand.svg\",\"contentUrl\":\"https:\/\/www.upstreamsystems.com\/wp-content\/uploads\/2021\/07\/brand.svg\",\"width\":135,\"height\":38,\"caption\":\"Upstream\"},\"image\":{\"@id\":\"https:\/\/www.upstreamsystems.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.upstreamsystems.com\/#website\",\"url\":\"https:\/\/www.upstreamsystems.com\/\",\"name\":\"Upstream\",\"description\":\"The leading martech company\",\"publisher\":{\"@id\":\"https:\/\/www.upstreamsystems.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.upstreamsystems.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/carrefour-double-deal-integrated-marketing-promotion-for-carrefour-hyper-markets\/#webpage\",\"url\":\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/carrefour-double-deal-integrated-marketing-promotion-for-carrefour-hyper-markets\/\",\"name\":\"Carrefour Double Deal: Integrated Marketing Promotion for Carrefour Hyper-Markets - 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