{"id":6316,"date":"2011-08-28T10:13:28","date_gmt":"2011-08-28T10:13:28","guid":{"rendered":"https:\/\/www.upstreamsystems.com\/press\/press-releases\/new-research-from-upstream-and-luth-research-sheds-light-on-types-of-mobile-ads-that-consumers-want\/"},"modified":"2011-08-28T10:13:28","modified_gmt":"2011-08-28T10:13:28","slug":"new-research-from-upstream-and-luth-research-sheds-light-on-types-of-mobile-ads-that-consumers-want","status":"publish","type":"press_release","link":"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/new-research-from-upstream-and-luth-research-sheds-light-on-types-of-mobile-ads-that-consumers-want\/","title":{"rendered":"New Research from Upstream and Luth Research Sheds Light on Types of Mobile Ads that Consumers Want"},"content":{"rendered":"

REDWOOD CITY, CA<\/a>\u00a0AND LONDON, UK \u2013 August 10, 2011 \u2013\u00a0<\/strong>A new study from Upstream reveals the types of mobile advertising that consumers prefer to receive. In a continuation of the company\u2019s\u00a0North American Consumer Attitudes to Mobile Marketing<\/a>\u00a0research, undertaken by\u00a0Luth Research<\/a>, survey respondents indicated that mobile advertisements that are tailored to their \u201ctastes and interests\u201d far out-perform other offers that are based on time, lifestyle or location.<\/p>\n

The research polled more than 2,000 American adults and found that feature phone users ranked personalized offers at 59 percent over those focused on timing (18 percent), lifestyle (16 percent) or location (8 percent). Smartphone users responded in similar fashion, with 60 percent preferring personalized offers over promotions based on timing (17 percent), lifestyle (10 percent) or location (14 percent).<\/p>\n

\u201cComparing the importance of personalization versus location in receiving mobile ads is especially interesting, given the hype around location-based players such asFoursquare<\/a>,\u00a0Gowalla<\/a>,\u00a0Yelp<\/a>,\u00a0Facebook Places<\/a>\u00a0or evenGoogle+<\/a>\u00a0with its Latitude check-ins,\u201d<\/i>\u00a0said Assaf Baciu, Senior Vice President, Product Management, Upstream.\u201cWhile location remains an important factor in delivering mobile ads, tailoring interactions via mobile to consumers\u2019 \u2018tastes and interests\u2019 clearly presents much greater potential for driving higher response and conversion rates.\u201d<\/i><\/p>\n

Regarding other consumer advertising preferences, research indicated that smartphone users are strongly interested in viewing ads for content for their mobile device, followed by movies\/entertainment, including tickets; offers from their mobile service provider; and consumer goods. Feature phone users indicated that they wanted offers from their mobile service provider as a top choice, followed by movies\/entertainment, including tickets; content for their mobile device and consumer goods, which were tied; and offers from retail stores.<\/p>\n

Survey respondents also indicated which mobile phone advertising channel is most likely to lead to a follow-up action. Smartphone users indicated that mobile coupons were their top \u201cchannel of influence,\u201d followed closely by an opt-in text alert or message; an email received on a mobile phone; an ad on a mobile website; and an ad that appears during an internet search of a product or service.<\/p>\n

\n

For feature phone users, their first preference is an opt-in text alert or message, followed by mobile coupons; a notification from their service provider; text-based messages that flash on the screen of their mobile phone; and an email received on a mobile phone.<\/p>\n

\u201cInterestingly, despite more sophisticated forms of mobile marketing out there, opt-in text alerts or messages still score very highly with regard to consumer responsiveness,\u201d<\/i>\u00a0said Baciu.\u00a0\u201cThis data reinforces the very intimate, personal nature of consumers\u2019 mobile devices, and the singular priority for mobile marketers to carefully manage and optimize their engagement and number of interactions with customers.\u201d<\/i><\/p>\n

Upstream is a global mobile marketing technology and solutions provider, offering its\u00a0Marketing Communications Suite (MCS)<\/a>\u00a0that combines real-time, optimized communications; game mechanics and dynamics; contextualization and personalization with advanced analytics and consumer insights to provide the best possible customer response rates.<\/p>\n

Media contacts \u2013 North America<\/strong>
\nDaniel Rhodes \/ Valerie Christopherson
\n+1 (949) 306 6313
\nupstream@globalresultspr.com<\/a><\/p>\n

Media contacts \u2013 EMEA<\/strong>
\nGiles Barron\/Colin Myer
\nDiffusion PR
\n+44 020 7025 1504\/6831
\nupstream@diffusionpr.com<\/a><\/p>\n

 <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

A new study from Upstream reveals the types of mobile advertising that consumers prefer to receive…<\/p>\n","protected":false},"author":12,"featured_media":0,"parent":0,"template":"","tags":[],"acf":[],"yoast_head":"\nNew Research from Upstream and Luth Research Sheds Light on Types of Mobile Ads that Consumers Want - Upstream<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/new-research-from-upstream-and-luth-research-sheds-light-on-types-of-mobile-ads-that-consumers-want\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Research from Upstream and Luth Research Sheds Light on Types of Mobile Ads that Consumers Want - Upstream\" \/>\n<meta property=\"og:description\" content=\"A new study from Upstream reveals the types of mobile advertising that consumers prefer to receive...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/new-research-from-upstream-and-luth-research-sheds-light-on-types-of-mobile-ads-that-consumers-want\/\" \/>\n<meta property=\"og:site_name\" content=\"Upstream\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.upstreamsystems.com\/wp-content\/uploads\/2021\/07\/upstream-24.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"590\" \/>\n\t<meta property=\"og:image:height\" content=\"314\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.upstreamsystems.com\/#organization\",\"name\":\"Upstream\",\"url\":\"https:\/\/www.upstreamsystems.com\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.upstreamsystems.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.upstreamsystems.com\/wp-content\/uploads\/2021\/07\/brand.svg\",\"contentUrl\":\"https:\/\/www.upstreamsystems.com\/wp-content\/uploads\/2021\/07\/brand.svg\",\"width\":135,\"height\":38,\"caption\":\"Upstream\"},\"image\":{\"@id\":\"https:\/\/www.upstreamsystems.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.upstreamsystems.com\/#website\",\"url\":\"https:\/\/www.upstreamsystems.com\/\",\"name\":\"Upstream\",\"description\":\"The leading martech company\",\"publisher\":{\"@id\":\"https:\/\/www.upstreamsystems.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.upstreamsystems.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/new-research-from-upstream-and-luth-research-sheds-light-on-types-of-mobile-ads-that-consumers-want\/#webpage\",\"url\":\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/new-research-from-upstream-and-luth-research-sheds-light-on-types-of-mobile-ads-that-consumers-want\/\",\"name\":\"New Research from Upstream and Luth Research Sheds Light on Types of Mobile Ads that Consumers Want - Upstream\",\"isPartOf\":{\"@id\":\"https:\/\/www.upstreamsystems.com\/#website\"},\"datePublished\":\"2011-08-28T10:13:28+00:00\",\"dateModified\":\"2011-08-28T10:13:28+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/new-research-from-upstream-and-luth-research-sheds-light-on-types-of-mobile-ads-that-consumers-want\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/new-research-from-upstream-and-luth-research-sheds-light-on-types-of-mobile-ads-that-consumers-want\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/new-research-from-upstream-and-luth-research-sheds-light-on-types-of-mobile-ads-that-consumers-want\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.upstreamsystems.com\/pt-br\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Press Release\",\"item\":\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"New Research from Upstream and Luth Research Sheds Light on Types of Mobile Ads that Consumers Want\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"New Research from Upstream and Luth Research Sheds Light on Types of Mobile Ads that Consumers Want - Upstream","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/new-research-from-upstream-and-luth-research-sheds-light-on-types-of-mobile-ads-that-consumers-want\/","og_locale":"pt_PT","og_type":"article","og_title":"New Research from Upstream and Luth Research Sheds Light on Types of Mobile Ads that Consumers Want - Upstream","og_description":"A new study from Upstream reveals the types of mobile advertising that consumers prefer to receive...","og_url":"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/new-research-from-upstream-and-luth-research-sheds-light-on-types-of-mobile-ads-that-consumers-want\/","og_site_name":"Upstream","og_image":[{"width":590,"height":314,"url":"https:\/\/www.upstreamsystems.com\/wp-content\/uploads\/2021\/07\/upstream-24.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.upstreamsystems.com\/#organization","name":"Upstream","url":"https:\/\/www.upstreamsystems.com\/","sameAs":[],"logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.upstreamsystems.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.upstreamsystems.com\/wp-content\/uploads\/2021\/07\/brand.svg","contentUrl":"https:\/\/www.upstreamsystems.com\/wp-content\/uploads\/2021\/07\/brand.svg","width":135,"height":38,"caption":"Upstream"},"image":{"@id":"https:\/\/www.upstreamsystems.com\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/www.upstreamsystems.com\/#website","url":"https:\/\/www.upstreamsystems.com\/","name":"Upstream","description":"The leading martech company","publisher":{"@id":"https:\/\/www.upstreamsystems.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.upstreamsystems.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/new-research-from-upstream-and-luth-research-sheds-light-on-types-of-mobile-ads-that-consumers-want\/#webpage","url":"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/new-research-from-upstream-and-luth-research-sheds-light-on-types-of-mobile-ads-that-consumers-want\/","name":"New Research from Upstream and Luth Research Sheds Light on Types of Mobile Ads that Consumers Want - Upstream","isPartOf":{"@id":"https:\/\/www.upstreamsystems.com\/#website"},"datePublished":"2011-08-28T10:13:28+00:00","dateModified":"2011-08-28T10:13:28+00:00","breadcrumb":{"@id":"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/new-research-from-upstream-and-luth-research-sheds-light-on-types-of-mobile-ads-that-consumers-want\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/new-research-from-upstream-and-luth-research-sheds-light-on-types-of-mobile-ads-that-consumers-want\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/new-research-from-upstream-and-luth-research-sheds-light-on-types-of-mobile-ads-that-consumers-want\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.upstreamsystems.com\/pt-br\/"},{"@type":"ListItem","position":2,"name":"Press Release","item":"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/"},{"@type":"ListItem","position":3,"name":"New Research from Upstream and Luth Research Sheds Light on Types of Mobile Ads that Consumers Want"}]}]}},"_links":{"self":[{"href":"https:\/\/www.upstreamsystems.com\/pt-br\/wp-json\/wp\/v2\/press_release\/6316"}],"collection":[{"href":"https:\/\/www.upstreamsystems.com\/pt-br\/wp-json\/wp\/v2\/press_release"}],"about":[{"href":"https:\/\/www.upstreamsystems.com\/pt-br\/wp-json\/wp\/v2\/types\/press_release"}],"author":[{"embeddable":true,"href":"https:\/\/www.upstreamsystems.com\/pt-br\/wp-json\/wp\/v2\/users\/12"}],"wp:attachment":[{"href":"https:\/\/www.upstreamsystems.com\/pt-br\/wp-json\/wp\/v2\/media?parent=6316"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.upstreamsystems.com\/pt-br\/wp-json\/wp\/v2\/tags?post=6316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}