{"id":6356,"date":"2012-11-20T14:12:09","date_gmt":"2012-11-20T14:12:09","guid":{"rendered":"https:\/\/www.upstreamsystems.com\/press\/press-releases\/upstream-and-diffusion-pr-nominated-for-a-b2b-prca-award\/"},"modified":"2012-11-20T14:12:09","modified_gmt":"2012-11-20T14:12:09","slug":"upstream-and-diffusion-pr-nominated-for-a-b2b-prca-award","status":"publish","type":"press_release","link":"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-and-diffusion-pr-nominated-for-a-b2b-prca-award\/","title":{"rendered":"Upstream and Diffusion PR nominated for a B2B PRCA Award"},"content":{"rendered":"<p><strong>London, 13th November 2012<\/strong> \u2013 In a year that has seen the UK take centre-stage in the global theatre there have been many examples of excellence in the PR industry. Upstream\u2019s partnership with Diffusion led to the nomination of \u201cChanging Digital Advertising Attitudes\u201d campaign at the prestigious PRCA Awards.<\/p>\n<p>The campaign delivered 125+ pieces of original coverage, reaching over 25 million people including a live four-minute interview on CNN\u2019s World Business Today and additional coverage including Tech Crunch, The FT, Reuters, The Daily Telegraph, Marketing, The Guardian, BBC News.<\/p>\n<p>The full shortlist for the B2B Award includes campaigns from 3 Monkeys Communications, Brands2Life, Saatchi PR, Ogilvy PR, Pelican PR, Salt and Weber Shandwick.<\/p>\n<p>Founded in 1969, the PRCA is the professional body that represents UK PR consultancies, in-house communications teams, PR freelancers and individuals. The PRCA promotes all aspects of public relations and internal communications work, helping teams and individuals maximise the value they deliver to clients and organisations.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a year that has seen the UK take centre-stage in the global theatre there have been many examples of excellence&#8230;<\/p>\n","protected":false},"author":12,"featured_media":0,"parent":0,"template":"","tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Upstream and Diffusion PR nominated for a B2B PRCA Award - Upstream<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-and-diffusion-pr-nominated-for-a-b2b-prca-award\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Upstream and Diffusion PR nominated for a B2B PRCA Award - 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