{"id":6434,"date":"2011-03-28T10:45:48","date_gmt":"2011-03-28T10:45:48","guid":{"rendered":"https:\/\/www.upstreamsystems.com\/press\/press-releases\/upstream-confirmed-as-platinum-sponsor-for-effective-mobile-marketing-awards-2011\/"},"modified":"2011-03-28T10:45:48","modified_gmt":"2011-03-28T10:45:48","slug":"upstream-confirmed-as-platinum-sponsor-for-effective-mobile-marketing-awards-2011","status":"publish","type":"press_release","link":"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-confirmed-as-platinum-sponsor-for-effective-mobile-marketing-awards-2011\/","title":{"rendered":"Upstream Confirmed as Platinum Sponsor for Effective Mobile Marketing Awards 2011"},"content":{"rendered":"

LONDON UK, 28 MARCH 2011 \u2013 Upstream,\u00a0<\/strong>the global mobile marketing solutions provider, today announces that it has signed up as the Platinum Sponsor for Mobile Marketing Magazine\u2019s Effective Mobile Marketing Awards 2011. The company was the sole sponsor of last year\u2019s inaugural Awards and, according to CEO Alex Vratskides, had no hesitation in backing this year\u2019s programme.<\/p>\n

The Awards\u2019 objective of recognising mobile marketing campaigns which have had a demonstrable business impact is closely aligned with Upstream\u2019s own focus on effectiveness, as underlined by its unique, performance-driven business model. Since its inception in 2001, the company\u2019s mantra has been to speak less but with more impact. Using its Marketing Communications Suite (MCS) platform, Upstream has executed more than 160,000 campaigns in over 40 countries, delivering unparalleled conversion rates and over $500m of incremental revenue for its clients in the process.<\/p>\n

The call for entries for this year\u2019s Awards will be issued in the next few weeks, with the awards ceremony due to take place in Q4 2011.<\/p>\n

\u201cEffectiveness is the bedrock of everything we do at Upstream,\u201d said Vratskides. \u201cFor us to put our name to an Awards program that rewards the most effective mobile marketing work out there was an easy decision to make. The standard of entries was exceptionally high last year, and we are confident that this year will be even better, as brands fine-tune their mobile marketing campaigns, and learn what works best.\u201d<\/p>\n

Mobile Marketing editor David Murphy said: \u201cWe are thrilled to have Upstream on board once again. The company took a leap of faith in sponsoring the inaugural Awards last year; their involvement this year is a sign that they made the right decision. There\u2019s an obvious synergy between the theme of effectiveness running through these Awards, and the way in which Upstream itself operates, on a payment-by-results basis. We thank them for their continued support.\u201d<\/p>\n

\n

Effective Mobile Marketing Awards 2010 Winners:<\/p>\n

Most Effective Mobile Application \u2013 b2c:<\/strong>\u00a0TouchType \u2013 Swiftkey
\nMost Effective Mobile Application \u2013 b2b:\u00a0<\/strong>NXP Semiconductors \u2013 NXP iPhone App
\nMost Effective Mobile Advertising Campaign:\u00a0<\/strong>Sky Sports\/Procter & Gamble \u2013 \u2018Pringoooals\u2019
\nMost Effective Sales Promotion\/Direct Response Campaign:\u00a0<\/strong>Upstream Systems \u2013 MTN 2010 FIFA World Cup Campaign, West Africa
\nMost Effective Mobile Operator Opt-in Subscriber Database Campaign:\u00a0<\/strong>Turkcell \u2013 Rabarba ClearMen \u2018Cool Sport\u2019 Campaign
\nMost Effective Bluetooth Marketing Campaign:<\/strong>BlisMobile \u2013 Unilever Cornetto \u2018Enigma\u2019 Campaign
\nMost Effective mCommerce Solution:\u00a0<\/strong>Ericsson IPX\/LINK Mobility \u2013 Sk\u00e5ne Transport SMS Bus Tickets
\nMost Effective Mobile CRM\/Enterprise Messaging Campaign:\u00a0<\/strong>Incentivated \u2013 M&S Mobile CRM Campaign
\nMost Effective Location-based Service\/Campaign:<\/strong>NAVTEQ Media Solutions \u2013 LocationPoint McDonalds Campaign
\nMost Effective Mobile Couponing or Barcode Campaign:\u00a0<\/strong>Fancharge \u2013 Go Go Lions Baseball Campaign
\nMost Effective Mobile Site:\u00a0<\/strong>Mobile Interactive Group \u2013 m.marksandspencer.com<\/p>\n

Media contacts UK
\nAlasdair Townsend \u2013 Diffusion PR
\n+44 (0) 20 7025 1504
\nalasdair.townsend@diffusionpr.com<\/a><\/p>\n

Laura Nettley \u2013 Diffusion PR
\n+44 (0) 20 7025 1506
\nlaura.nettley@diffusionpr.com<\/a><\/p>\n

Media contacts U.S. Press contact U.S.
\nDaniel Rhodes \u2013 GRC
\n+1 (949) 306 6313
\ndrhodes@globalresultspr.com<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Upstream has celebrated another strong year of growth with an eye-catching presence at the GSMA Mobile World Congress in Barcelona. …<\/p>\n","protected":false},"author":12,"featured_media":0,"parent":0,"template":"","tags":[],"acf":[],"yoast_head":"\nUpstream Confirmed as Platinum Sponsor for Effective Mobile Marketing Awards 2011 - Upstream<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-confirmed-as-platinum-sponsor-for-effective-mobile-marketing-awards-2011\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Upstream Confirmed as Platinum Sponsor for Effective Mobile Marketing Awards 2011 - Upstream\" \/>\n<meta property=\"og:description\" content=\"Upstream has celebrated another strong year of growth with an eye-catching presence at the GSMA Mobile World Congress in Barcelona. ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-confirmed-as-platinum-sponsor-for-effective-mobile-marketing-awards-2011\/\" \/>\n<meta property=\"og:site_name\" content=\"Upstream\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.upstreamsystems.com\/wp-content\/uploads\/2021\/07\/upstream-24.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"590\" \/>\n\t<meta property=\"og:image:height\" content=\"314\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.upstreamsystems.com\/#organization\",\"name\":\"Upstream\",\"url\":\"https:\/\/www.upstreamsystems.com\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.upstreamsystems.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.upstreamsystems.com\/wp-content\/uploads\/2021\/07\/brand.svg\",\"contentUrl\":\"https:\/\/www.upstreamsystems.com\/wp-content\/uploads\/2021\/07\/brand.svg\",\"width\":135,\"height\":38,\"caption\":\"Upstream\"},\"image\":{\"@id\":\"https:\/\/www.upstreamsystems.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.upstreamsystems.com\/#website\",\"url\":\"https:\/\/www.upstreamsystems.com\/\",\"name\":\"Upstream\",\"description\":\"The leading martech company\",\"publisher\":{\"@id\":\"https:\/\/www.upstreamsystems.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.upstreamsystems.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-confirmed-as-platinum-sponsor-for-effective-mobile-marketing-awards-2011\/#webpage\",\"url\":\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-confirmed-as-platinum-sponsor-for-effective-mobile-marketing-awards-2011\/\",\"name\":\"Upstream Confirmed as Platinum Sponsor for Effective Mobile Marketing Awards 2011 - Upstream\",\"isPartOf\":{\"@id\":\"https:\/\/www.upstreamsystems.com\/#website\"},\"datePublished\":\"2011-03-28T10:45:48+00:00\",\"dateModified\":\"2011-03-28T10:45:48+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-confirmed-as-platinum-sponsor-for-effective-mobile-marketing-awards-2011\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-confirmed-as-platinum-sponsor-for-effective-mobile-marketing-awards-2011\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-confirmed-as-platinum-sponsor-for-effective-mobile-marketing-awards-2011\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.upstreamsystems.com\/pt-br\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Press Release\",\"item\":\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Upstream Confirmed as Platinum Sponsor for Effective Mobile Marketing Awards 2011\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Upstream Confirmed as Platinum Sponsor for Effective Mobile Marketing Awards 2011 - Upstream","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-confirmed-as-platinum-sponsor-for-effective-mobile-marketing-awards-2011\/","og_locale":"pt_PT","og_type":"article","og_title":"Upstream Confirmed as Platinum Sponsor for Effective Mobile Marketing Awards 2011 - Upstream","og_description":"Upstream has celebrated another strong year of growth with an eye-catching presence at the GSMA Mobile World Congress in Barcelona. ...","og_url":"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-confirmed-as-platinum-sponsor-for-effective-mobile-marketing-awards-2011\/","og_site_name":"Upstream","og_image":[{"width":590,"height":314,"url":"https:\/\/www.upstreamsystems.com\/wp-content\/uploads\/2021\/07\/upstream-24.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.upstreamsystems.com\/#organization","name":"Upstream","url":"https:\/\/www.upstreamsystems.com\/","sameAs":[],"logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.upstreamsystems.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.upstreamsystems.com\/wp-content\/uploads\/2021\/07\/brand.svg","contentUrl":"https:\/\/www.upstreamsystems.com\/wp-content\/uploads\/2021\/07\/brand.svg","width":135,"height":38,"caption":"Upstream"},"image":{"@id":"https:\/\/www.upstreamsystems.com\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/www.upstreamsystems.com\/#website","url":"https:\/\/www.upstreamsystems.com\/","name":"Upstream","description":"The leading martech company","publisher":{"@id":"https:\/\/www.upstreamsystems.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.upstreamsystems.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-confirmed-as-platinum-sponsor-for-effective-mobile-marketing-awards-2011\/#webpage","url":"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-confirmed-as-platinum-sponsor-for-effective-mobile-marketing-awards-2011\/","name":"Upstream Confirmed as Platinum Sponsor for Effective Mobile Marketing Awards 2011 - Upstream","isPartOf":{"@id":"https:\/\/www.upstreamsystems.com\/#website"},"datePublished":"2011-03-28T10:45:48+00:00","dateModified":"2011-03-28T10:45:48+00:00","breadcrumb":{"@id":"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-confirmed-as-platinum-sponsor-for-effective-mobile-marketing-awards-2011\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-confirmed-as-platinum-sponsor-for-effective-mobile-marketing-awards-2011\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-confirmed-as-platinum-sponsor-for-effective-mobile-marketing-awards-2011\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.upstreamsystems.com\/pt-br\/"},{"@type":"ListItem","position":2,"name":"Press Release","item":"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/"},{"@type":"ListItem","position":3,"name":"Upstream Confirmed as Platinum Sponsor for Effective Mobile Marketing Awards 2011"}]}]}},"_links":{"self":[{"href":"https:\/\/www.upstreamsystems.com\/pt-br\/wp-json\/wp\/v2\/press_release\/6434"}],"collection":[{"href":"https:\/\/www.upstreamsystems.com\/pt-br\/wp-json\/wp\/v2\/press_release"}],"about":[{"href":"https:\/\/www.upstreamsystems.com\/pt-br\/wp-json\/wp\/v2\/types\/press_release"}],"author":[{"embeddable":true,"href":"https:\/\/www.upstreamsystems.com\/pt-br\/wp-json\/wp\/v2\/users\/12"}],"wp:attachment":[{"href":"https:\/\/www.upstreamsystems.com\/pt-br\/wp-json\/wp\/v2\/media?parent=6434"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.upstreamsystems.com\/pt-br\/wp-json\/wp\/v2\/tags?post=6434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}