{"id":6457,"date":"2007-01-28T12:47:01","date_gmt":"2007-01-28T12:47:01","guid":{"rendered":"https:\/\/www.upstreamsystems.com\/press\/press-releases\/upstream-designs-a-fitness-experience-for-nestle-cereals-fitness-diary-2007\/"},"modified":"2007-01-28T12:47:01","modified_gmt":"2007-01-28T12:47:01","slug":"upstream-designs-a-fitness-experience-for-nestle-cereals-fitness-diary-2007","status":"publish","type":"press_release","link":"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-designs-a-fitness-experience-for-nestle-cereals-fitness-diary-2007\/","title":{"rendered":"Upstream designs a fitness experience for Nestl\u00e9 Cereals: Fitness Diary 2007"},"content":{"rendered":"

Once more, Upstream was appointed by Nestl\u00e9 to offer its Fitness cereal consumers, worldwide, a fun and useful digital experience. From November 2006, Nestl\u00e9\u2019s friends have been actively pursuing their fitness goals through the Nestl\u00e9 Fitness Trainer, an exciting, interactive way that helps consumers manage their line goals.<\/p>\n

In order to enjoy their personalized Fitness Diary, participants have to fill invia Web or mobilethe unique code, found on the promotional packs of Nestl\u00e9 cereals. This is the beginning of a continuous fitness program, whereby consumers can fill information about them and set their line goals.<\/p>\n

Once they have done that, the Diary starts working out sample menus, ensuring that they are nutritionally balanced. As they send more codes, users of the Diary can access a greater variety of its features, like healthy recipes and their respective shopping lists. Throughout their fitness journey consumers can track their progress and adjust their goals.<\/p>\n

The campaign\u2019s high response rates hinge on Upstreams expertise in the design of multilanguage interactive experiences framed around useful, entertaining content.<\/div>\n","protected":false},"excerpt":{"rendered":"

Once more, Upstream was appointed by Nestl\u00e9 to offer its Fitness cereal consumers, worldwide, a fun and useful digital experience…<\/p>\n","protected":false},"author":12,"featured_media":0,"parent":0,"template":"","tags":[],"acf":[],"yoast_head":"\nUpstream designs a fitness experience for Nestl\u00e9 Cereals: Fitness Diary 2007 - Upstream<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-designs-a-fitness-experience-for-nestle-cereals-fitness-diary-2007\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Upstream designs a fitness experience for Nestl\u00e9 Cereals: Fitness Diary 2007 - Upstream\" \/>\n<meta property=\"og:description\" content=\"Once more, Upstream was appointed by Nestl\u00e9 to offer its Fitness cereal consumers, worldwide, a fun and useful digital experience...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-designs-a-fitness-experience-for-nestle-cereals-fitness-diary-2007\/\" \/>\n<meta property=\"og:site_name\" content=\"Upstream\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.upstreamsystems.com\/wp-content\/uploads\/2021\/07\/upstream-24.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"590\" \/>\n\t<meta property=\"og:image:height\" content=\"314\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.upstreamsystems.com\/#organization\",\"name\":\"Upstream\",\"url\":\"https:\/\/www.upstreamsystems.com\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.upstreamsystems.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.upstreamsystems.com\/wp-content\/uploads\/2021\/07\/brand.svg\",\"contentUrl\":\"https:\/\/www.upstreamsystems.com\/wp-content\/uploads\/2021\/07\/brand.svg\",\"width\":135,\"height\":38,\"caption\":\"Upstream\"},\"image\":{\"@id\":\"https:\/\/www.upstreamsystems.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.upstreamsystems.com\/#website\",\"url\":\"https:\/\/www.upstreamsystems.com\/\",\"name\":\"Upstream\",\"description\":\"The leading martech company\",\"publisher\":{\"@id\":\"https:\/\/www.upstreamsystems.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.upstreamsystems.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-designs-a-fitness-experience-for-nestle-cereals-fitness-diary-2007\/#webpage\",\"url\":\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-designs-a-fitness-experience-for-nestle-cereals-fitness-diary-2007\/\",\"name\":\"Upstream designs a fitness experience for Nestl\u00e9 Cereals: Fitness Diary 2007 - Upstream\",\"isPartOf\":{\"@id\":\"https:\/\/www.upstreamsystems.com\/#website\"},\"datePublished\":\"2007-01-28T12:47:01+00:00\",\"dateModified\":\"2007-01-28T12:47:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-designs-a-fitness-experience-for-nestle-cereals-fitness-diary-2007\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-designs-a-fitness-experience-for-nestle-cereals-fitness-diary-2007\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-designs-a-fitness-experience-for-nestle-cereals-fitness-diary-2007\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.upstreamsystems.com\/pt-br\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Press Release\",\"item\":\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Upstream designs a fitness experience for Nestl\u00e9 Cereals: Fitness Diary 2007\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Upstream designs a fitness experience for Nestl\u00e9 Cereals: Fitness Diary 2007 - Upstream","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-designs-a-fitness-experience-for-nestle-cereals-fitness-diary-2007\/","og_locale":"pt_PT","og_type":"article","og_title":"Upstream designs a fitness experience for Nestl\u00e9 Cereals: Fitness Diary 2007 - Upstream","og_description":"Once more, Upstream was appointed by Nestl\u00e9 to offer its Fitness cereal consumers, worldwide, a fun and useful digital experience...","og_url":"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-designs-a-fitness-experience-for-nestle-cereals-fitness-diary-2007\/","og_site_name":"Upstream","og_image":[{"width":590,"height":314,"url":"https:\/\/www.upstreamsystems.com\/wp-content\/uploads\/2021\/07\/upstream-24.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.upstreamsystems.com\/#organization","name":"Upstream","url":"https:\/\/www.upstreamsystems.com\/","sameAs":[],"logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.upstreamsystems.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.upstreamsystems.com\/wp-content\/uploads\/2021\/07\/brand.svg","contentUrl":"https:\/\/www.upstreamsystems.com\/wp-content\/uploads\/2021\/07\/brand.svg","width":135,"height":38,"caption":"Upstream"},"image":{"@id":"https:\/\/www.upstreamsystems.com\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/www.upstreamsystems.com\/#website","url":"https:\/\/www.upstreamsystems.com\/","name":"Upstream","description":"The leading martech company","publisher":{"@id":"https:\/\/www.upstreamsystems.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.upstreamsystems.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-designs-a-fitness-experience-for-nestle-cereals-fitness-diary-2007\/#webpage","url":"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-designs-a-fitness-experience-for-nestle-cereals-fitness-diary-2007\/","name":"Upstream designs a fitness experience for Nestl\u00e9 Cereals: Fitness Diary 2007 - Upstream","isPartOf":{"@id":"https:\/\/www.upstreamsystems.com\/#website"},"datePublished":"2007-01-28T12:47:01+00:00","dateModified":"2007-01-28T12:47:01+00:00","breadcrumb":{"@id":"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-designs-a-fitness-experience-for-nestle-cereals-fitness-diary-2007\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-designs-a-fitness-experience-for-nestle-cereals-fitness-diary-2007\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-designs-a-fitness-experience-for-nestle-cereals-fitness-diary-2007\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.upstreamsystems.com\/pt-br\/"},{"@type":"ListItem","position":2,"name":"Press Release","item":"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/"},{"@type":"ListItem","position":3,"name":"Upstream designs a fitness experience for Nestl\u00e9 Cereals: Fitness Diary 2007"}]}]}},"_links":{"self":[{"href":"https:\/\/www.upstreamsystems.com\/pt-br\/wp-json\/wp\/v2\/press_release\/6457"}],"collection":[{"href":"https:\/\/www.upstreamsystems.com\/pt-br\/wp-json\/wp\/v2\/press_release"}],"about":[{"href":"https:\/\/www.upstreamsystems.com\/pt-br\/wp-json\/wp\/v2\/types\/press_release"}],"author":[{"embeddable":true,"href":"https:\/\/www.upstreamsystems.com\/pt-br\/wp-json\/wp\/v2\/users\/12"}],"wp:attachment":[{"href":"https:\/\/www.upstreamsystems.com\/pt-br\/wp-json\/wp\/v2\/media?parent=6457"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.upstreamsystems.com\/pt-br\/wp-json\/wp\/v2\/tags?post=6457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}