{"id":6467,"date":"2011-12-28T09:50:20","date_gmt":"2011-12-28T09:50:20","guid":{"rendered":"https:\/\/www.upstreamsystems.com\/press\/press-releases\/upstream-gamifies-its-hr-with-online-challenge-for-marketing-campaign-manager-recruits\/"},"modified":"2011-12-28T09:50:20","modified_gmt":"2011-12-28T09:50:20","slug":"upstream-gamifies-its-hr-with-online-challenge-for-marketing-campaign-manager-recruits","status":"publish","type":"press_release","link":"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-gamifies-its-hr-with-online-challenge-for-marketing-campaign-manager-recruits\/","title":{"rendered":"Upstream Gamifies its HR with Online Challenge for Marketing Campaign Manager Recruits"},"content":{"rendered":"

SAN FRANCISCO AND LONDON, December 12, 2011 \u2013\u00a0<\/strong>For most of 2011, Upstream has touted the value ofgamifying<\/a>\u00a0consumers\u2019 mobile marketing experiences to make them more rewarding and to drive better response rates. In the vein of \u2018practising what you preach,\u2019 the company has now turned the expertise it normally deploys for some of the world\u2019s largest carriers and brands to design an online challenge to help recruit candidates for its open\u00a0Marketing Campaign Manager<\/a>positions.<\/p>\n

\u201cThe Upstream Challenge is a great tool to attract and really engage the right kind of candidates for this role,\u201d<\/i>said\u00a0Guy Krief, Senior Vice President<\/a>, Innovation, Upstream.\u00a0\u201cWe\u2019re trying an innovative approach to recruitment \u2013 not just looking at hiring the most impressive resum\u00e9, but people who are up for a challenge and demonstrate an ease with languages, can creatively think and innovate and who understand basic statistics, because that\u2019s what they\u2019ll face every day in this position.\u201d<\/i><\/p>\n

The challenge is designed to take a maximum of 60 minutes and leads candidates through a series of seven timed missions that relate to specific aspects of theMarketing Campaign Manager<\/a>\u00a0positions. After providing personal contact details, candidates begin with exercises such as \u2018decrypting\u2019 anagrams, word usage questions, elementary mathematic questions, matching an emotion to a hypothetical scenario, and more.<\/p>\n

Candidates interested in taking the challenge can participate at:http:\/\/thechallenge.upstreamsystems.com<\/a>.<\/p>\n

According to\u00a0Krief<\/a>, these missions test fundamental marketing knowledge and analytical skills, and may uncover candidates who would never have otherwise applied for the position but actually demonstrate that they have the skills to do the job successfully.\u00a0\u201cOur hope is that this type of engagement will attract a wide range of talent, and will prove more fun and compelling than the typical recruitment process,\u201d<\/i>\u00a0said Krief.\u00a0\u201cIt\u2019s been said that you can learn more about a person in an hour of play than in a year of conversation, so it\u2019s going to be fascinating to see the results.\u201d<\/i><\/p>\n

\n

The Marketing Campaign Manager will work on Upstream\u2019s global, multi-channel client campaigns to extend the award-winning work of this fast-growing company. Upstream has added more than 45 full-time employees and opened new offices in\u00a0Silicon Valley<\/a>,\u00a0Rio de Janeiro<\/a>\u00a0and\u00a0Dubai<\/a>\u00a0in the past year alone.<\/p>\n

There are five open Marketing Campaign Manager positions which will be located in the U.K, U.S., Greece and Brazil. A full job description can be found\u00a0here<\/a>.<\/p>\n

With\u00a0gamification<\/a>, Upstream dramatically increases levels of responsiveness, engagement and enjoyment of marketing campaigns, transforming the experience to benefit both the consumer and marketer. The gamification engine that forms an integral part of Upstream\u2019s\u00a0Marketing Communications Suite (MCS)<\/a>technology platform delivers key insights into interactions as they happen, enabling the platform to tailor campaigns so that their frequency, progress and content are informed by the behavior of highly targeted consumer segments, making it ultimately more rewarding and enjoyable for individuals.<\/p>\n

Media Contacts \u2013 EMEA<\/strong>
\nGiles Barron\/Colin Myer
\nDiffusion PR
\n+44 020 7025 1504\/ 6831
\nupstream@diffusionpr.com<\/a><\/p>\n

Media contacts \u2013 Americas<\/strong>
\nDaniel Rhodes \/ Valerie Christopherson
\nGlobal Results Communications (GRC)<\/a>
\n+1 949 608 0276
\nupstream@globalesultspr.com<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

For most of 2011, Upstream has touted the value of gamifying\u00a0consumers\u2019 mobile marketing experiences to make them more rewarding and…<\/p>\n","protected":false},"author":12,"featured_media":0,"parent":0,"template":"","tags":[],"acf":[],"yoast_head":"\nUpstream Gamifies its HR with Online Challenge for Marketing Campaign Manager Recruits - Upstream<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-gamifies-its-hr-with-online-challenge-for-marketing-campaign-manager-recruits\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Upstream Gamifies its HR with Online Challenge for Marketing Campaign Manager Recruits - Upstream\" \/>\n<meta property=\"og:description\" content=\"For most of 2011, Upstream has touted the value of gamifying\u00a0consumers\u2019 mobile marketing experiences to make them more rewarding and...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-gamifies-its-hr-with-online-challenge-for-marketing-campaign-manager-recruits\/\" \/>\n<meta property=\"og:site_name\" content=\"Upstream\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.upstreamsystems.com\/wp-content\/uploads\/2021\/07\/upstream-24.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"590\" \/>\n\t<meta property=\"og:image:height\" content=\"314\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.upstreamsystems.com\/#organization\",\"name\":\"Upstream\",\"url\":\"https:\/\/www.upstreamsystems.com\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.upstreamsystems.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.upstreamsystems.com\/wp-content\/uploads\/2021\/07\/brand.svg\",\"contentUrl\":\"https:\/\/www.upstreamsystems.com\/wp-content\/uploads\/2021\/07\/brand.svg\",\"width\":135,\"height\":38,\"caption\":\"Upstream\"},\"image\":{\"@id\":\"https:\/\/www.upstreamsystems.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.upstreamsystems.com\/#website\",\"url\":\"https:\/\/www.upstreamsystems.com\/\",\"name\":\"Upstream\",\"description\":\"The leading martech company\",\"publisher\":{\"@id\":\"https:\/\/www.upstreamsystems.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.upstreamsystems.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-gamifies-its-hr-with-online-challenge-for-marketing-campaign-manager-recruits\/#webpage\",\"url\":\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-gamifies-its-hr-with-online-challenge-for-marketing-campaign-manager-recruits\/\",\"name\":\"Upstream Gamifies its HR with Online Challenge for Marketing Campaign Manager Recruits - 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