{"id":6471,"date":"2014-12-04T12:07:03","date_gmt":"2014-12-04T12:07:03","guid":{"rendered":"https:\/\/www.upstreamsystems.com\/press\/press-releases\/upstream-included-as-major-mobile-innovator-in-emerging-markets-in-predictions-2015-forrester-report\/"},"modified":"2023-05-08T12:21:48","modified_gmt":"2023-05-08T12:21:48","slug":"upstream-included-as-major-mobile-innovator-in-emerging-markets-in-predictions-2015-forrester-report","status":"publish","type":"press_release","link":"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-included-as-major-mobile-innovator-in-emerging-markets-in-predictions-2015-forrester-report\/","title":{"rendered":"Upstream Included as Major Mobile Innovator in Emerging Markets in \u201cPredictions 2015\u201d Forrester Report"},"content":{"rendered":"

Mobile Monetization Powerhouse Cited as Innovative Mobile Player with Global Expertise<\/em><\/p>\n

December 04, 2014 \u2013 London \u2013\u00a0<\/b>Upstream<\/a>, a global leader in mobile monetization, announced that it has been recognized as key mobile innovator in emerging markets, having been cited in Forrester\u2019s report on significant mobile predictions for 2015. The report, titled \u201cPredictions 2015: Most Brands Will Underinvest In Mobile,\u201d was released in November 2014. The report examines the continued growth of the mobile industry and how brands choosing to embrace the power of mobile will accelerate by embracing mobile-based marketing as well as mobile-based customer experiences.<\/p>\n

Upstream is one of few selected players named in the report, featured for its work in delivering innovative and effective mobile marketing campaigns with consistently high engagement rates that enable CMOs and mobile advertisers to enhance their brands\u2019 customer experiences while maximizing their revenue growth. The full report is available here<\/a>.<\/p>\n

\u201cWe are thrilled to be featured in Forrester\u2019s Predictions 2015,\u201d said Marco Veremis, CEO, Upstream. \u201cOur inclusion is a re-affirmation of our continued growth and focus on mobile engagement and monetization. Mobile is rapidly evolving, and 2015 will be a critical time for players in emerging markets looking to capture the loyalty of the \u2018next billion\u2019 customers, who are predominantly mobile, and hungry for digital content.\u201d<\/p>\n

Forrester\u2019s sixth annual mobile predictions report highlights new mobile trends for 2015, including areas such as budget spending, business transformation, value chain, innovation and growth in emerging markets, as well as apps and consumer engagement, mobile advertising, branded content and mobile payments. Authors include Thomas Husson, Vice President, Principal Analyst serving marketing leadership professionals and Julie Ask, Vice President, Principal Analyst serving e-business and channel strategy professionals.<\/p>\n

\u201cUpstream\u2019s unique MINT platform is pioneering technology that is proven in delivering large-scale campaigns and in providing insight from billions of consumer interactions, allowing for highly accurate analysis of campaign timing, mechanics, synthesis and tone of message,\u201d said Veremis. \u201cUpstream has partnered with significant mobile networks and brands in South America, Asia, Africa and across the globe \u2013 we\u2019re looking forward to maintaining and growing \u00a0our significant global presence in the year ahead.\u201d<\/p>\n

 <\/p>\n

For more information please contact:<\/p>\n

Alice McKeown\/ Tim Bond
\nDifussion PR
\n+44 207 291 0230
\nupstream@diffusionpr.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Upstream, a global leader in mobile monetization, announced that it has been recognized as key mobile innovator in emerging markets…<\/p>\n","protected":false},"author":12,"featured_media":0,"parent":0,"template":"","tags":[],"acf":[],"yoast_head":"\nUpstream Included as Major Mobile Innovator in Emerging Markets in \u201cPredictions 2015\u201d Forrester Report - Upstream<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-included-as-major-mobile-innovator-in-emerging-markets-in-predictions-2015-forrester-report\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Upstream Included as Major Mobile Innovator in Emerging Markets in \u201cPredictions 2015\u201d Forrester Report - Upstream\" \/>\n<meta property=\"og:description\" content=\"Upstream, a global leader in mobile monetization, announced that it has been recognized as key mobile innovator in emerging markets...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-included-as-major-mobile-innovator-in-emerging-markets-in-predictions-2015-forrester-report\/\" \/>\n<meta property=\"og:site_name\" content=\"Upstream\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-08T12:21:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.upstreamsystems.com\/wp-content\/uploads\/2021\/07\/upstream-24.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"590\" \/>\n\t<meta property=\"og:image:height\" content=\"314\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.upstreamsystems.com\/#organization\",\"name\":\"Upstream\",\"url\":\"https:\/\/www.upstreamsystems.com\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.upstreamsystems.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.upstreamsystems.com\/wp-content\/uploads\/2021\/07\/brand.svg\",\"contentUrl\":\"https:\/\/www.upstreamsystems.com\/wp-content\/uploads\/2021\/07\/brand.svg\",\"width\":135,\"height\":38,\"caption\":\"Upstream\"},\"image\":{\"@id\":\"https:\/\/www.upstreamsystems.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.upstreamsystems.com\/#website\",\"url\":\"https:\/\/www.upstreamsystems.com\/\",\"name\":\"Upstream\",\"description\":\"The leading martech company\",\"publisher\":{\"@id\":\"https:\/\/www.upstreamsystems.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.upstreamsystems.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-included-as-major-mobile-innovator-in-emerging-markets-in-predictions-2015-forrester-report\/#webpage\",\"url\":\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-included-as-major-mobile-innovator-in-emerging-markets-in-predictions-2015-forrester-report\/\",\"name\":\"Upstream Included as Major Mobile Innovator in Emerging Markets in \u201cPredictions 2015\u201d Forrester Report - 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