{"id":6473,"date":"2008-11-28T11:44:53","date_gmt":"2008-11-28T11:44:53","guid":{"rendered":"https:\/\/www.upstreamsystems.com\/press\/press-releases\/upstream-invites-nestle-friends-to-experience-the-cookie-crisp-city-online\/"},"modified":"2008-11-28T11:44:53","modified_gmt":"2008-11-28T11:44:53","slug":"upstream-invites-nestle-friends-to-experience-the-cookie-crisp-city-online","status":"publish","type":"press_release","link":"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-invites-nestle-friends-to-experience-the-cookie-crisp-city-online\/","title":{"rendered":"Upstream invites Nestl\u00e9 friends to experience the Cookie Crisp City online"},"content":{"rendered":"

Upstream once again worked directly with Nestl\u00e9 Cereals\u2019 headquarters to launch the new\u00a0Cookie Crisp global on pack promotion. Cookie Crisp consumers are given the opportunity to enter the magic world of Cookie Crisp City.<\/p>\n

The story begins with the Cookie Crisp Bakery set in an empty field. Kids bake delicious Cookie Crisps attracting residents from all over the world who start building their houses around the Bakery.<\/p>\n

Consumers are invited to participate in the making of the city.<\/p>\n

The campaign creates a unique customer journey from the TV advertisement to the online game and from the game to the cereal pack itself. There are four different packs in the market waiting to be decoded in order to reveal a magic number that unlocks a hidden building within Cookie Crisp City.<\/div>\n","protected":false},"excerpt":{"rendered":"

Upstream once again worked directly with Nestl\u00e9 Cereals\u2019 headquarters to launch the new\u00a0Cookie Crisp global on pack promotion…<\/p>\n","protected":false},"author":12,"featured_media":0,"parent":0,"template":"","tags":[],"acf":[],"yoast_head":"\nUpstream invites Nestl\u00e9 friends to experience the Cookie Crisp City online - Upstream<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-invites-nestle-friends-to-experience-the-cookie-crisp-city-online\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Upstream invites Nestl\u00e9 friends to experience the Cookie Crisp City online - Upstream\" \/>\n<meta property=\"og:description\" content=\"Upstream once again worked directly with Nestl\u00e9 Cereals\u2019 headquarters to launch the new\u00a0Cookie Crisp global on pack promotion...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-invites-nestle-friends-to-experience-the-cookie-crisp-city-online\/\" \/>\n<meta property=\"og:site_name\" content=\"Upstream\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.upstreamsystems.com\/wp-content\/uploads\/2021\/07\/upstream-24.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"590\" \/>\n\t<meta property=\"og:image:height\" content=\"314\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.upstreamsystems.com\/#organization\",\"name\":\"Upstream\",\"url\":\"https:\/\/www.upstreamsystems.com\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.upstreamsystems.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.upstreamsystems.com\/wp-content\/uploads\/2021\/07\/brand.svg\",\"contentUrl\":\"https:\/\/www.upstreamsystems.com\/wp-content\/uploads\/2021\/07\/brand.svg\",\"width\":135,\"height\":38,\"caption\":\"Upstream\"},\"image\":{\"@id\":\"https:\/\/www.upstreamsystems.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.upstreamsystems.com\/#website\",\"url\":\"https:\/\/www.upstreamsystems.com\/\",\"name\":\"Upstream\",\"description\":\"The leading martech company\",\"publisher\":{\"@id\":\"https:\/\/www.upstreamsystems.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.upstreamsystems.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-invites-nestle-friends-to-experience-the-cookie-crisp-city-online\/#webpage\",\"url\":\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-invites-nestle-friends-to-experience-the-cookie-crisp-city-online\/\",\"name\":\"Upstream invites Nestl\u00e9 friends to experience the Cookie Crisp City online - 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