London, UK\u201418 September 2010\u2014Upstream has been unveiled as the headline sponsor of Mobile Marketing Magazine\u2019s (www.mobilemarketingmagazine.com) first ever industry awards programme. Upstream is also sponsoring three categories within the awards: Most Effective Mobile Operator Opt-in Subscriber Database Campaign; Most Effective Mobile Search Campaign; and the Grand Prix Award.
\nMobile Marketing\u2019s editor David Murphy says he is delighted by Upstream\u2019s endorsement. He says: \u201cWhen we launched the EMMAs we didn\u2019t want to do just another awards programme for the sake of it. We consulted heavily among mobile marketing professionals and what they told us was that what was lacking was something that recognised the campaigns and other mobile marketing activity that was delivering results and earning its place on the media schedule. To get the endorsement of Upstream, a company that has proved its worth with many of the world\u2019s leading mobile operators, tells me that we made the right call. If anyone knows anything about effective mobile marketing, they do.\u201d
\nAlex Vratskides, CEO of Upstream added: \u201cEffectiveness and the delivery of results that exceed expectations is our mantra. We live or die by the results our mobile Marketing Communications Suite (MCS) delivers for the mobile operators and organisations that we work with. The EMMAs and Upstream are a natural fit because effectiveness is the true measure of any marketing activity, in mobile, or any other channel. The EMMAs offer everyone a great opportunity to showcase excellent, effective work that delivers results and that\u2019s why we are delighted to be associated with them\u201d.
\nThe EMMAs winners will be announced at the Awards Ceremony, which takes place at Vinopolis in London on the evening of 7 December. The awards celebrate the most effective mobile marketing activity across 12 categories, with a Grand Prix Award chosen from the individual category winners by text vote on the night.<\/p>\n
\n
\u2022 Most Effective Mobile Application \u2013 b2c
\n\u2022 Most Effective Mobile Application \u2013 b2b
\n\u2022 Most Effective Mobile Operator Opt-in Subscriber Database Campaign
\n\u2022 Most Effective Mobile CRM\/Enterprise Messaging Campaign
\n\u2022 Most Effective Sales Promotion\/Direct Response Campaign
\n\u2022 Most Effective Mobile Site
\n\u2022 Most Effective mCommerce Solution
\n\u2022 Most Effective Location-based Service\/Campaign
\n\u2022 Most Effective Bluetooth Marketing Campaign
\n\u2022 Most Effective Mobile Couponing or Barcode Campaign
\n\u2022 Most Effective Mobile Search Campaign
\n\u2022 Grand Prix Award<\/em><\/p>\nAbout Mobile Marketing Magazine<\/strong>
\nMobile Marketing is the leading magazine dedicated to the mobile marketing industry. The website was launched in November 2005, and now attracts 30,000 unique visitors per month. The site is updated several times each business day, with news, views, interviews and analysis from the mobile marketing coalface.
\nThe site is edited by David Murphy, an experienced marketing and technology journalist who has written for the Financial Times, Marketing, Revolution, Research World and many other titles.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Upstream has been unveiled as the headline sponsor of Mobile Marketing Magazine\u2019s first ever industry awards programme…<\/p>\n","protected":false},"author":12,"featured_media":0,"parent":0,"template":"","tags":[],"acf":[],"yoast_head":"\n
Upstream Revealed as Headline Sponsor of the EMMAs - Upstream<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-revealed-as-headline-sponsor-of-the-emmas\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Upstream Revealed as Headline Sponsor of the EMMAs - Upstream\" \/>\n<meta property=\"og:description\" content=\"Upstream has been unveiled as the headline sponsor of Mobile Marketing Magazine\u2019s first ever industry awards programme...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-revealed-as-headline-sponsor-of-the-emmas\/\" \/>\n<meta property=\"og:site_name\" content=\"Upstream\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.upstreamsystems.com\/wp-content\/uploads\/2021\/07\/upstream-24.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"590\" \/>\n\t<meta property=\"og:image:height\" content=\"314\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.upstreamsystems.com\/#organization\",\"name\":\"Upstream\",\"url\":\"https:\/\/www.upstreamsystems.com\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.upstreamsystems.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.upstreamsystems.com\/wp-content\/uploads\/2021\/07\/brand.svg\",\"contentUrl\":\"https:\/\/www.upstreamsystems.com\/wp-content\/uploads\/2021\/07\/brand.svg\",\"width\":135,\"height\":38,\"caption\":\"Upstream\"},\"image\":{\"@id\":\"https:\/\/www.upstreamsystems.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.upstreamsystems.com\/#website\",\"url\":\"https:\/\/www.upstreamsystems.com\/\",\"name\":\"Upstream\",\"description\":\"The leading martech company\",\"publisher\":{\"@id\":\"https:\/\/www.upstreamsystems.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.upstreamsystems.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-revealed-as-headline-sponsor-of-the-emmas\/#webpage\",\"url\":\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-revealed-as-headline-sponsor-of-the-emmas\/\",\"name\":\"Upstream Revealed as Headline Sponsor of the EMMAs - Upstream\",\"isPartOf\":{\"@id\":\"https:\/\/www.upstreamsystems.com\/#website\"},\"datePublished\":\"2010-08-28T11:02:10+00:00\",\"dateModified\":\"2010-08-28T11:02:10+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-revealed-as-headline-sponsor-of-the-emmas\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-revealed-as-headline-sponsor-of-the-emmas\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-revealed-as-headline-sponsor-of-the-emmas\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.upstreamsystems.com\/pt-br\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Press Release\",\"item\":\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Upstream Revealed as Headline Sponsor of the EMMAs\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Upstream Revealed as Headline Sponsor of the EMMAs - Upstream","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-revealed-as-headline-sponsor-of-the-emmas\/","og_locale":"pt_PT","og_type":"article","og_title":"Upstream Revealed as Headline Sponsor of the EMMAs - Upstream","og_description":"Upstream has been unveiled as the headline sponsor of Mobile Marketing Magazine\u2019s first ever industry awards programme...","og_url":"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-revealed-as-headline-sponsor-of-the-emmas\/","og_site_name":"Upstream","og_image":[{"width":590,"height":314,"url":"https:\/\/www.upstreamsystems.com\/wp-content\/uploads\/2021\/07\/upstream-24.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.upstreamsystems.com\/#organization","name":"Upstream","url":"https:\/\/www.upstreamsystems.com\/","sameAs":[],"logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.upstreamsystems.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.upstreamsystems.com\/wp-content\/uploads\/2021\/07\/brand.svg","contentUrl":"https:\/\/www.upstreamsystems.com\/wp-content\/uploads\/2021\/07\/brand.svg","width":135,"height":38,"caption":"Upstream"},"image":{"@id":"https:\/\/www.upstreamsystems.com\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/www.upstreamsystems.com\/#website","url":"https:\/\/www.upstreamsystems.com\/","name":"Upstream","description":"The leading martech company","publisher":{"@id":"https:\/\/www.upstreamsystems.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.upstreamsystems.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-revealed-as-headline-sponsor-of-the-emmas\/#webpage","url":"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-revealed-as-headline-sponsor-of-the-emmas\/","name":"Upstream Revealed as Headline Sponsor of the EMMAs - Upstream","isPartOf":{"@id":"https:\/\/www.upstreamsystems.com\/#website"},"datePublished":"2010-08-28T11:02:10+00:00","dateModified":"2010-08-28T11:02:10+00:00","breadcrumb":{"@id":"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-revealed-as-headline-sponsor-of-the-emmas\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-revealed-as-headline-sponsor-of-the-emmas\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-revealed-as-headline-sponsor-of-the-emmas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.upstreamsystems.com\/pt-br\/"},{"@type":"ListItem","position":2,"name":"Press Release","item":"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/"},{"@type":"ListItem","position":3,"name":"Upstream Revealed as Headline Sponsor of the EMMAs"}]}]}},"_links":{"self":[{"href":"https:\/\/www.upstreamsystems.com\/pt-br\/wp-json\/wp\/v2\/press_release\/6548"}],"collection":[{"href":"https:\/\/www.upstreamsystems.com\/pt-br\/wp-json\/wp\/v2\/press_release"}],"about":[{"href":"https:\/\/www.upstreamsystems.com\/pt-br\/wp-json\/wp\/v2\/types\/press_release"}],"author":[{"embeddable":true,"href":"https:\/\/www.upstreamsystems.com\/pt-br\/wp-json\/wp\/v2\/users\/12"}],"wp:attachment":[{"href":"https:\/\/www.upstreamsystems.com\/pt-br\/wp-json\/wp\/v2\/media?parent=6548"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.upstreamsystems.com\/pt-br\/wp-json\/wp\/v2\/tags?post=6548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}