{"id":6593,"date":"2011-11-28T09:49:39","date_gmt":"2011-11-28T09:49:39","guid":{"rendered":"https:\/\/www.upstreamsystems.com\/press\/press-releases\/upstream-wins-2011-mobile-marketing-association-award-for-tim-brasil-campaigns\/"},"modified":"2011-11-28T09:49:39","modified_gmt":"2011-11-28T09:49:39","slug":"upstream-wins-2011-mobile-marketing-association-award-for-tim-brasil-campaigns","status":"publish","type":"press_release","link":"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-wins-2011-mobile-marketing-association-award-for-tim-brasil-campaigns\/","title":{"rendered":"Upstream Wins 2011 Mobile Marketing Association Award for TIM Brasil Campaigns"},"content":{"rendered":"

London and Rio de Janeiro, November 22, 2011 \u2013<\/strong>Upstream, the global mobile marketing technology and solutions provider, has been awarded the prestigiousMobile Marketing Association<\/a>\u00a0(MMA) Award for\u00a0\u2018Best Promotion in the Latin American Region\u2019<\/a>\u00a0for its work with\u00a0TIM Brasil<\/a>, the country\u2019s second largest operator.<\/p>\n

\u201cTo be acknowledged by the\u00a0MMA<\/a>\u00a0and know that our mobile marketing campaigns for\u00a0TIM Brasil<\/a>\u00a0have generated record levels of engagement and response is very rewarding,\u201d<\/i>\u00a0said Diego Benavides, VP Business Development Latin America,\u00a0Upstream<\/a>.<\/p>\n

\u201cBrazil is one of the most competitive markets in Latin America, if not the world, so our strategy has been to harness our proven technology with our campaign creativity and expertise to devise the most relevant, targeted and exciting marketing campaigns over mobile to help enlist new customers and drive the highest possible participation among existing subscribers,\u201d<\/i>\u00a0continued Benavides.<\/p>\n

\u201cGreat creative and great storytelling are at the heart of all of our award-winning campaigns. Our winners are truly among the smartest in the mobile channel, and have set rigorously high standards for industry excellence,\u201d<\/i>\u00a0saidGreg Stuart, Global CEO of the Mobile Marketing Association<\/a>.\u00a0\u201cUpstream\u2019s work should serve as an enduring inspiration to marketers worldwide, and a challenge to next year\u2019s competitors.\u201d<\/i><\/p>\n

Upstream recently announced the official opening of its new regional headquarters in Rio de Janeiro, Brazil, as a hub for mobile marketing expertise for Latin American carriers and brands, including existing clients such asPersonal<\/a>\u00a0in Argentina and\u00a0Comcel<\/a>\u00a0in Colombia, as well as\u00a0TIM Brasil<\/a>.<\/p>\n

\n

A key component in\u00a0TIM Brasil\u2019s<\/a>\u00a0APRU-generating promotional campaigns was Upstream\u2019s innovativeMarketing Communications Suite (MCS)<\/a>, a carrier grade SaaS (Software as a Service) platform that consistently delivers the highest customer conversion rates in the industry. Upstream\u2019s MCS has generated more than $500 million in incremental revenue for more than 30 operators around the world.<\/p>\n

In addition to this\u00a0MMA<\/a>\u00a0Award, Upstream has been named one of the\u00a0Top 50 Mobile Innovators by Mobile Entertainment Magazine<\/a>\u00a0and recognized as one of the fastest-growing digital companies in the\u00a0Media Momentum rankings in 2011<\/a>.<\/p>\n

Media contacts \u2013 Americas<\/strong>
\nDaniel Rhodes \/ Valerie Christopherson
\nGlobal Results Communications (GRC)
\n+1 949 608 0276
\nupstream@globalesultspr.com<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Upstream, the global mobile marketing technology and solutions provider, has been awarded the prestigiousMobile Marketing Association\u00a0(MMA) Award…<\/p>\n","protected":false},"author":12,"featured_media":0,"parent":0,"template":"","tags":[],"acf":[],"yoast_head":"\nUpstream Wins 2011 Mobile Marketing Association Award for TIM Brasil Campaigns - Upstream<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-wins-2011-mobile-marketing-association-award-for-tim-brasil-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Upstream Wins 2011 Mobile Marketing Association Award for TIM Brasil Campaigns - Upstream\" \/>\n<meta property=\"og:description\" content=\"Upstream, the global mobile marketing technology and solutions provider, has been awarded the prestigiousMobile Marketing Association\u00a0(MMA) Award...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-wins-2011-mobile-marketing-association-award-for-tim-brasil-campaigns\/\" \/>\n<meta property=\"og:site_name\" content=\"Upstream\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.upstreamsystems.com\/wp-content\/uploads\/2021\/07\/upstream-24.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"590\" \/>\n\t<meta property=\"og:image:height\" content=\"314\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.upstreamsystems.com\/#organization\",\"name\":\"Upstream\",\"url\":\"https:\/\/www.upstreamsystems.com\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.upstreamsystems.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.upstreamsystems.com\/wp-content\/uploads\/2021\/07\/brand.svg\",\"contentUrl\":\"https:\/\/www.upstreamsystems.com\/wp-content\/uploads\/2021\/07\/brand.svg\",\"width\":135,\"height\":38,\"caption\":\"Upstream\"},\"image\":{\"@id\":\"https:\/\/www.upstreamsystems.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.upstreamsystems.com\/#website\",\"url\":\"https:\/\/www.upstreamsystems.com\/\",\"name\":\"Upstream\",\"description\":\"The leading martech company\",\"publisher\":{\"@id\":\"https:\/\/www.upstreamsystems.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.upstreamsystems.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-wins-2011-mobile-marketing-association-award-for-tim-brasil-campaigns\/#webpage\",\"url\":\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-wins-2011-mobile-marketing-association-award-for-tim-brasil-campaigns\/\",\"name\":\"Upstream Wins 2011 Mobile Marketing Association Award for TIM Brasil Campaigns - Upstream\",\"isPartOf\":{\"@id\":\"https:\/\/www.upstreamsystems.com\/#website\"},\"datePublished\":\"2011-11-28T09:49:39+00:00\",\"dateModified\":\"2011-11-28T09:49:39+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-wins-2011-mobile-marketing-association-award-for-tim-brasil-campaigns\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-wins-2011-mobile-marketing-association-award-for-tim-brasil-campaigns\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-wins-2011-mobile-marketing-association-award-for-tim-brasil-campaigns\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.upstreamsystems.com\/pt-br\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Press Release\",\"item\":\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Upstream Wins 2011 Mobile Marketing Association Award for TIM Brasil Campaigns\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Upstream Wins 2011 Mobile Marketing Association Award for TIM Brasil Campaigns - Upstream","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-wins-2011-mobile-marketing-association-award-for-tim-brasil-campaigns\/","og_locale":"pt_PT","og_type":"article","og_title":"Upstream Wins 2011 Mobile Marketing Association Award for TIM Brasil Campaigns - Upstream","og_description":"Upstream, the global mobile marketing technology and solutions provider, has been awarded the prestigiousMobile Marketing Association\u00a0(MMA) Award...","og_url":"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-wins-2011-mobile-marketing-association-award-for-tim-brasil-campaigns\/","og_site_name":"Upstream","og_image":[{"width":590,"height":314,"url":"https:\/\/www.upstreamsystems.com\/wp-content\/uploads\/2021\/07\/upstream-24.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.upstreamsystems.com\/#organization","name":"Upstream","url":"https:\/\/www.upstreamsystems.com\/","sameAs":[],"logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.upstreamsystems.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.upstreamsystems.com\/wp-content\/uploads\/2021\/07\/brand.svg","contentUrl":"https:\/\/www.upstreamsystems.com\/wp-content\/uploads\/2021\/07\/brand.svg","width":135,"height":38,"caption":"Upstream"},"image":{"@id":"https:\/\/www.upstreamsystems.com\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/www.upstreamsystems.com\/#website","url":"https:\/\/www.upstreamsystems.com\/","name":"Upstream","description":"The leading martech company","publisher":{"@id":"https:\/\/www.upstreamsystems.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.upstreamsystems.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-wins-2011-mobile-marketing-association-award-for-tim-brasil-campaigns\/#webpage","url":"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-wins-2011-mobile-marketing-association-award-for-tim-brasil-campaigns\/","name":"Upstream Wins 2011 Mobile Marketing Association Award for TIM Brasil Campaigns - Upstream","isPartOf":{"@id":"https:\/\/www.upstreamsystems.com\/#website"},"datePublished":"2011-11-28T09:49:39+00:00","dateModified":"2011-11-28T09:49:39+00:00","breadcrumb":{"@id":"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-wins-2011-mobile-marketing-association-award-for-tim-brasil-campaigns\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-wins-2011-mobile-marketing-association-award-for-tim-brasil-campaigns\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstream-wins-2011-mobile-marketing-association-award-for-tim-brasil-campaigns\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.upstreamsystems.com\/pt-br\/"},{"@type":"ListItem","position":2,"name":"Press Release","item":"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/"},{"@type":"ListItem","position":3,"name":"Upstream Wins 2011 Mobile Marketing Association Award for TIM Brasil Campaigns"}]}]}},"_links":{"self":[{"href":"https:\/\/www.upstreamsystems.com\/pt-br\/wp-json\/wp\/v2\/press_release\/6593"}],"collection":[{"href":"https:\/\/www.upstreamsystems.com\/pt-br\/wp-json\/wp\/v2\/press_release"}],"about":[{"href":"https:\/\/www.upstreamsystems.com\/pt-br\/wp-json\/wp\/v2\/types\/press_release"}],"author":[{"embeddable":true,"href":"https:\/\/www.upstreamsystems.com\/pt-br\/wp-json\/wp\/v2\/users\/12"}],"wp:attachment":[{"href":"https:\/\/www.upstreamsystems.com\/pt-br\/wp-json\/wp\/v2\/media?parent=6593"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.upstreamsystems.com\/pt-br\/wp-json\/wp\/v2\/tags?post=6593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}