{"id":6618,"date":"2011-05-28T10:42:29","date_gmt":"2011-05-28T10:42:29","guid":{"rendered":"https:\/\/www.upstreamsystems.com\/press\/press-releases\/upstreams-international-expansion-continues-with-dubai-office-opening\/"},"modified":"2011-05-28T10:42:29","modified_gmt":"2011-05-28T10:42:29","slug":"upstreams-international-expansion-continues-with-dubai-office-opening","status":"publish","type":"press_release","link":"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstreams-international-expansion-continues-with-dubai-office-opening\/","title":{"rendered":"Upstream\u2019s international expansion continues with Dubai office opening"},"content":{"rendered":"

Dubai, UAE and London, UK \u2013 16 May 2011 \u2013<\/strong>Upstream, a world leader in mobile marketing solutions, has today announced at the\u00a0Abu Dhabi Telecoms CEO Summit<\/a>\u00a0that it is opening a new regional office in Dubai, United Arab Emirates. This move comes after a series of successful campaigns with the region\u2019s major operators and the growth in interest in the potential of mobile marketing to engage consumers and drive significant response rates and revenues with the right campaign.<\/p>\n

Upstream has generated more than $500m incremental revenue for its mobile operator and brand clients \u2013 including Saudi Telecom Company, MTN, Glo Nigeria and Nestl\u00e9 using the mobile channel to cross-sell and up-sell their clients\u2019 services and products to their existing customer database.<\/p>\n

Upstream\u2019s mobile marketing campaigns are all run on its\u00a0Marketing Communications Suite (MCS)<\/a>, a carrier-grade SaaS (Software as a Service) platform which consistently delivers the highest customer conversion rates in the industry. Upstream\u2019s MCS has run over one billion interactions in 22 languages and grows in intelligence and understanding with every interaction.<\/p>\n

With effectiveness as its singular focus, MCS increases customer responsiveness by as much as 400 per cent by using optimised communication; message contextualisation and engagement mechanics and formats through its marketing gamification engine. Upstream clients also benefit from MCS\u2019 ability to analyse millions of interactions on a real-time basis to deliver key insights into mobile marketing campaigns as they roll-out.<\/p>\n

\n

Alex Vratskides, CEO, Upstream, says: \u201cEstablishing a regional base in the Middle East is an important and exciting step for Upstream and we\u2019re pleased to bring our innovative mobile marketing techniques and technology to the marketplace. The region\u2019s operators are open to new ideas and subscribers are hungry for interesting content, information and entertainment on their mobile.\u201d<\/p>\n

Nikos Anastasiadis, Vice-President, Business Development \u2013 Middle East , Upstream, says: \u201cWe see enormous potential in this dynamic marketplace and are looking forward to working closely with operators and brands to help them drive subscriber loyalty and engagement, as well as revenue.\u201d<\/p>\n

Upstream will showcase its mobile marketing campaigns on stand M60, Hall 4, at the Abu Dhabi Telecoms CEO Summit, 16-18 May. Contact\u00a0info-UAE@upstreamsystems.com<\/a>\u00a0to make an appointment.<\/p>\n

Media Contacts \u2013 EMEA
\nLaura Nettley
\nDiffusion PR
\n+44 020 7025 1506
\nlaura.nettley@diffusionpr.com<\/a><\/p>\n

Media Contacts \u2013 North America
\nDaniel Rhodes \/ Valerie Christopherson
\nGlobal Results Communications (GRC)<\/a>
\n+1 949 608 0276
\nupstream@globalresultspr.com<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Upstream, a world leader in mobile marketing solutions, has today announced at the\u00a0Abu Dhabi Telecoms CEO Summit\u00a0that…<\/p>\n","protected":false},"author":12,"featured_media":0,"parent":0,"template":"","tags":[],"acf":[],"yoast_head":"\nUpstream\u2019s international expansion continues with Dubai office opening - Upstream<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstreams-international-expansion-continues-with-dubai-office-opening\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Upstream\u2019s international expansion continues with Dubai office opening - Upstream\" \/>\n<meta property=\"og:description\" content=\"Upstream, a world leader in mobile marketing solutions, has today announced at the\u00a0Abu Dhabi Telecoms CEO Summit\u00a0that...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstreams-international-expansion-continues-with-dubai-office-opening\/\" \/>\n<meta property=\"og:site_name\" content=\"Upstream\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.upstreamsystems.com\/wp-content\/uploads\/2021\/07\/upstream-24.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"590\" \/>\n\t<meta property=\"og:image:height\" content=\"314\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.upstreamsystems.com\/#organization\",\"name\":\"Upstream\",\"url\":\"https:\/\/www.upstreamsystems.com\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.upstreamsystems.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.upstreamsystems.com\/wp-content\/uploads\/2021\/07\/brand.svg\",\"contentUrl\":\"https:\/\/www.upstreamsystems.com\/wp-content\/uploads\/2021\/07\/brand.svg\",\"width\":135,\"height\":38,\"caption\":\"Upstream\"},\"image\":{\"@id\":\"https:\/\/www.upstreamsystems.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.upstreamsystems.com\/#website\",\"url\":\"https:\/\/www.upstreamsystems.com\/\",\"name\":\"Upstream\",\"description\":\"The leading martech company\",\"publisher\":{\"@id\":\"https:\/\/www.upstreamsystems.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.upstreamsystems.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstreams-international-expansion-continues-with-dubai-office-opening\/#webpage\",\"url\":\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstreams-international-expansion-continues-with-dubai-office-opening\/\",\"name\":\"Upstream\u2019s international expansion continues with Dubai office opening - 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