{"id":6619,"date":"2016-01-03T14:36:09","date_gmt":"2016-01-03T14:36:09","guid":{"rendered":"https:\/\/www.upstreamsystems.com\/press\/press-releases\/upstreams-mobile-language-learning-service-announced-as-finalist-for-2016-global-mobile-awards\/"},"modified":"2016-01-03T14:36:09","modified_gmt":"2016-01-03T14:36:09","slug":"upstreams-mobile-language-learning-service-announced-as-finalist-for-2016-global-mobile-awards","status":"publish","type":"press_release","link":"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/upstreams-mobile-language-learning-service-announced-as-finalist-for-2016-global-mobile-awards\/","title":{"rendered":"Upstream\u2019s Mobile Language Learning service announced as finalist for 2016 Global Mobile Awards"},"content":{"rendered":"

Upstream nominated to win the \u201cBest Mobile Innovation for Emerging Markets\u201d award\u00a0<\/em><\/h3>\n

\"Glomo-Nominated\"<\/a><\/p>\n

London, UK \u2013 January 27th 2016 \u2013 <\/strong>Upstream<\/a>, the leading accelerator of mobile commerce in high growth markets worldwide, has been announced as a finalist for the 2016 Global Mobile Awards. Upstream\u2019s Mobile Language Learning service has been nominated for the \u2018Best Mobile Innovation for Emerging Markets\u2019 award within the \u2018Social and Economic Development\u2019 category. The winner will be announced at the Mobile World Congress<\/a>, the world\u2019s largest and leading mobile industry event, on Tuesday 23rd February 2016, in Barcelona.<\/p>\n

Upstream\u2019s digital mobile service has been shortlisted among offerings from major brands, government- backed initiatives and high tech solutions. The full list of nominees can be found at\u00a0http:\/\/www.globalmobileawards.com\/nominees2016\/<\/a>.<\/p>\n

The Mobile Language Learning service from Upstream offers emerging market mobile users direct access to language courses, enabling them to develop their language skills in English and French, and thereby improve their employment opportunities and quality of life. The mobile service develops participants\u2019 vocabulary, grammar, and basic conversational skills via carefully structured questions and exercises.<\/p>\n

Upstream\u2019s product sets itself apart from other language-learning services by being accessible to all mobile users, since it is compatible with all mobile handsets, in line with Upstream\u2019s device agnostic approach. More than 10 million users have already subscribed to the service, across 15 different emerging markets, including 10 countries in Africa and 3 countries in South East Asia. Subscription rates are particularly strong in regions where proficiency in English is lowest, such as Egypt and Vietnam, with users typically benefitting from Upstream\u2019s language service for an average duration of 14 months.<\/p>\n

Marco Veremis, CEO of Upstream, commented:<\/strong> \u201cWe are delighted to have been shortlisted for the 2016 Global Mobile Awards by GSMA. One of our key aims when developing this language service was to target the \u2018underserved\u2019 portion of emerging market populations; those who have a limited means to pay, and a traditionally reduced ability to access learning solutions due to limited available technological infrastructure.\u201d<\/em><\/p><\/blockquote>\n

\u201cWe have created a solution with fun and functional content, and an innovative method of delivery. Our service is compatible with all handsets, and is paid for via direct carrier billing \u2013 allowing unbanked mobile participants to benefit. We are therefore able to support 100% of mobile users looking to improve their language skills, regardless of their mobile device or internet access,\u201d added Guy Krief, Upstream\u2019s Chief Marketing and \u00a0Innovation Officer\u00a0<\/strong><\/em><\/p><\/blockquote>\n

Upstream\u2019s Mobile Language Learning service is by far the most popular mobile education service in terms of scale deployed, with the total number of users being almost double that of the combined downloads of the top five language-learning Android apps in the afore-mentioned markets.<\/p>\n

\u201cCongratulations to all of the nominees for the 2016\u00a0Glomo\u00a0Awards,\u201d said Michael O\u2019Hara, Chief Marketing Officer, GSMA. \u201cWith more than 930 entries this year \u2013 a new record\u00a0\u2013\u00a0the competition is greater than ever,\u00a0reflecting the tremendous diversity and pace of innovation across the mobile world. We are particularly excited to be celebrating the 21st<\/sup>\u00a0year of the awards with a dynamic new format that will recognise and honour achievement throughout Mobile World Congress.\u201d<\/p><\/blockquote>\n

The GSMA\u2019s Global Mobile Awards offer organisations across the global mobile eco-system the opportunity to showcase the latest and best mobile products, apps, devices, services, and initiatives to the industry and the world. The Awards are open to all eligible mobile companies, and supporters of the mobile eco-system \u2013\u00a0GSMA Members, Associate Members and Non-members<\/strong>\u00a0\u2013 as defined in the individual category eligibility descriptions. The Global Mobile Awards are judged by independent experts, analysts, journalists, academics and, in some cases, mobile operator representatives.<\/p>\n

 <\/p>\n

 <\/p>\n

For more information please contact:<\/strong><\/p>\n

George Chamberlain
\nDiffusion PR
\n+44 207 291 0230
\nupstream@diffusionpr.com<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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