{"id":6626,"date":"2015-11-03T14:00:55","date_gmt":"2015-11-03T14:00:55","guid":{"rendered":"https:\/\/www.upstreamsystems.com\/press\/press-releases\/veremis-upstream-ceo-attends-stream-2015-and-highlights-how-to-be-relevant-in-developing-markets\/"},"modified":"2015-11-03T14:00:55","modified_gmt":"2015-11-03T14:00:55","slug":"veremis-upstream-ceo-attends-stream-2015-and-highlights-how-to-be-relevant-in-developing-markets","status":"publish","type":"press_release","link":"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/veremis-upstream-ceo-attends-stream-2015-and-highlights-how-to-be-relevant-in-developing-markets\/","title":{"rendered":"Veremis, Upstream CEO, attends “Stream 2015” and highlights how to be relevant in developing markets"},"content":{"rendered":"

London, UK \u2013 November 3rd 2015 \u2013<\/strong> Marco Veremis, CEO and Co-Founder of Upstream, the leading end-to-end m-commerce platform for delivering digital goods, attended “Stream 2015<\/a>“, a WPP’ invite-only event,\u00a0held on 15-18 October 2015 in Marathon, Greece.\u00a0WPP’s Stream event is dubbed\u00a0as the (un)conference for (un)conventional thinkers. It is an annual informal\u00a0gathering of over 300 thought leaders and break-through personalities across the technology, marketing and media industries.<\/p>\n

During the 3 day event, Marco Veremis was interviewed<\/a>\u00a0on the theme of “Consumer Diversity” and how brands can be regionally relevant. He emphasized the importance of mobile and role it plays in enabling the next 3 billion consumers in developing markets, such as Brazil or Nigeria. Further he shed light on the challenges of these\u00a0markets and the different way\u00a0brands need to\u00a0approach marketing to these consumers if they are to seize this sizeable opportunity.<\/p>\n

\"wppstream_1000px\"<\/a><\/p>\n

 <\/p>\n

About Stream<\/strong><\/p>\n

Named by WIRED as ‘one of the world’s best tech conferences’ and described as the ‘Bilderberg of Advertising’ by the Guardian, Stream is the WPP (un)conference.
\nHosted by Sir Martin Sorrell (CEO, WPP) and Israeli investor Yossi Vardi, Stream brings WPP clients together with industry leaders to think about our digital future and what that means for communications, what it means for creativity and last, but not least, what it means for business.
\nAs an (un)conference, none of the usual rules apply. There are no keynote speeches or PowerPoint presentations. Instead everyone who is invited is expected to take part.
\nTypical guests include CEOS and rising stars from across the WPP network, WPP clients and partners from across the industry, including silicon valley start-ups, VCs, social entrepreneurs, publishers, academics and media companies.
\nFounded in 2006 as an annual three-day meeting Stream has grown with events around the world in Malaysia, Indonesia, China, Russia, the US and a private CMO level Stream on a small island off the coast of Cannes, France.<\/p>\n

 <\/p>\n

About WPP<\/strong><\/p>\n

WPP is the world\u2019s largest communications services group with billings of US$76 billion and revenues of US$19 billion. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing; and specialist communications. The company employs over 188,000 people (including associates and investments) in over 3,000 offices across 111 countries. For more information, visit www.wpp.com.<\/p>\n","protected":false},"excerpt":{"rendered":"

Marco Veremis, CEO and Co-Founder of Upstream, the leading end-to-end m-commerce platform for delivering digital goods, attended “Stream 2015″…<\/p>\n","protected":false},"author":12,"featured_media":5680,"parent":0,"template":"","tags":[],"acf":[],"yoast_head":"\nVeremis, Upstream CEO, attends "Stream 2015" and highlights how to be relevant in developing markets - Upstream<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/veremis-upstream-ceo-attends-stream-2015-and-highlights-how-to-be-relevant-in-developing-markets\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Veremis, Upstream CEO, attends "Stream 2015" and highlights how to be relevant in developing markets - Upstream\" \/>\n<meta property=\"og:description\" content=\"Marco Veremis, CEO and Co-Founder of Upstream, the leading end-to-end m-commerce platform for delivering digital goods, attended "Stream 2015"...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/veremis-upstream-ceo-attends-stream-2015-and-highlights-how-to-be-relevant-in-developing-markets\/\" \/>\n<meta property=\"og:site_name\" content=\"Upstream\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.upstreamsystems.com\/wp-content\/uploads\/2021\/07\/wppstream_1000px-1.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.upstreamsystems.com\/#organization\",\"name\":\"Upstream\",\"url\":\"https:\/\/www.upstreamsystems.com\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.upstreamsystems.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.upstreamsystems.com\/wp-content\/uploads\/2021\/07\/brand.svg\",\"contentUrl\":\"https:\/\/www.upstreamsystems.com\/wp-content\/uploads\/2021\/07\/brand.svg\",\"width\":135,\"height\":38,\"caption\":\"Upstream\"},\"image\":{\"@id\":\"https:\/\/www.upstreamsystems.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.upstreamsystems.com\/#website\",\"url\":\"https:\/\/www.upstreamsystems.com\/\",\"name\":\"Upstream\",\"description\":\"The leading martech company\",\"publisher\":{\"@id\":\"https:\/\/www.upstreamsystems.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.upstreamsystems.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/veremis-upstream-ceo-attends-stream-2015-and-highlights-how-to-be-relevant-in-developing-markets\/#primaryimage\",\"url\":\"https:\/\/www.upstreamsystems.com\/wp-content\/uploads\/2021\/07\/wppstream_1000px-1.jpg\",\"contentUrl\":\"https:\/\/www.upstreamsystems.com\/wp-content\/uploads\/2021\/07\/wppstream_1000px-1.jpg\",\"width\":1000,\"height\":656},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/veremis-upstream-ceo-attends-stream-2015-and-highlights-how-to-be-relevant-in-developing-markets\/#webpage\",\"url\":\"https:\/\/www.upstreamsystems.com\/pt-br\/press\/press-releases\/veremis-upstream-ceo-attends-stream-2015-and-highlights-how-to-be-relevant-in-developing-markets\/\",\"name\":\"Veremis, Upstream CEO, attends \\\"Stream 2015\\\" and highlights how to be relevant in developing markets - 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