Upstream showcased for its mobile commerce model and how to effectively reach consumers in emerging markets

Upstream has been included in a special series by the Application Resource Centre (ARC), highlighting technology trends in payments, e-commerce and big data. Kostas Kastanis, Head of Strategy at Upstream, is featured, explaining Upstream’s pivotal role in the digital ecosystem and how it offers a mobile commerce enablement platform for digital services, essentially sitting at the crux of three groups: mobile network operators, content/service providers and consumers.