Upstream designed and implemented an innovative promotion for Carrefour hyper-markets. The promotion was based on and named after the successful TV game “Deal.” In this campaign, Upstream offered its client an original integration of mobile marketing and in-store promotion.
Participation to the program began in Carrefour stores, where consumers were prompted to buy the promotion’s tagged products, receive relevant coupons and “strike a Deal.” By sending an SMS message with the unique code found on their coupons, participants entered the weekly “Double Deal” draws.
Participants could win Carrefour store checks (of €1,000,000 total value) as well as €10,000 in cash, every week. Additionally, 300 lucky winners had the chance to participate in two “Deal” games (simulation of the TV “Deal,” without TV coverage), where two super-lucky winners pursued up to €400,000 in total.
The “Double Deal” program launched on May 14th and lasted until June 10th, 2007.