Televisa – the largest media group in Latin America – launched with Upstream one of the biggest TV promotions ever to happen in Latin America, starring more than 30 of Mexico’s greatest celebrities. Televisa viewers were given the opportunity to win a grand prize of 3 million Pesos and 30,000 Pesos daily.
Response rates were phenomenal, with over 1.2 million participants proving once again Upstream’s ability in designing and executing exciting and popular Mega Promotions. The promotion received over 19m premium sms. The Televisa promotion marks Upstream’s dynamic entry into the Latin American market through its new regional head quarters in Mexico City.