London, 13th November 2012 – In a year that has seen the UK take centre-stage in the global theatre there have been many examples of excellence in the PR industry. Upstream’s partnership with Diffusion led to the nomination of “Changing Digital Advertising Attitudes” campaign at the prestigious PRCA Awards.
The campaign delivered 125+ pieces of original coverage, reaching over 25 million people including a live four-minute interview on CNN’s World Business Today and additional coverage including Tech Crunch, The FT, Reuters, The Daily Telegraph, Marketing, The Guardian, BBC News.
The full shortlist for the B2B Award includes campaigns from 3 Monkeys Communications, Brands2Life, Saatchi PR, Ogilvy PR, Pelican PR, Salt and Weber Shandwick.
Founded in 1969, the PRCA is the professional body that represents UK PR consultancies, in-house communications teams, PR freelancers and individuals. The PRCA promotes all aspects of public relations and internal communications work, helping teams and individuals maximise the value they deliver to clients and organisations.