Upstream and Telefónica O2 launch new trivia competition in Czech Republic

Upstream, a world leader in mobile marketing, and TELEFÓNICA O2 Czech Republic have launched in November a unique mobile trivia competition in the Czech Republic. This competition is unique as it relies totally on the skill and knowledge of participants with no element of luck involved. “Hrajte s O2 o 100 BMW” gives participants the opportunity to test their trivia knowledge against Upstream’s extensive trivia database; for 100 days, the best contestant every day wins a new BMW Series 1. The competition has already been met with amazing response by the Czech public.