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Upstream, appoints Diego Benavides as Country Manager Italy

Diego’s role will be to manage the new Upstream office in Rome and contribute to the consolidation of our presence in Italy, were we have already executed with Mobile Operators TIM and Vodafone the 2 largest super promo’s ever to have happened in the country.

Diego comes to Upstream from Isobar, Aegis Media Digital Agency, where he was responsible for the start up of Isobar’s subsidiary in Rome. Whilst in Isobar, Diego was instrumental in helping Isobar consolidate its leadership in the Italian digital advertising industry. Diego has an MBA from HEC Paris and worked several years as Relationship Manager in Corporate Banking at Citibank and BankBoston. His unique professional background in Marketing and Finance has helped Diego obtain a deep insight on diverse business sectors and a strong understanding of client needs.

“I am delighted to join the Upstream family at this very important time in the company’s history. The company has gained the trust of top Mobile Operators, Brands and Media companies world-wide thanks to the outstanding results its projects have consistently produced” said Diego Benavides.



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