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Upstream Chooses Ovum As Strategic Insight Partner To Aid Expansion In Emerging Markets

London, 23 September 2013 – Upstream, a global leader in mobile monetization, is proud to announce it will be working with Ovum, the global independent analyst firm, to further develop its focus on emerging markets. The partnership will see Upstream have access to best-in-class analysis and foresight around monetizing telecoms content and the impact of consumers’ changing habits on IT. In addition, Upstream will benefit from the strategic guidance of Ovum’s industry-leading analysts and consulting teams.


Upstream operates globally, but is increasingly focused on the emerging market opportunity. In these fast-growth markets, mobile is the only medium that combines meaningful consumer interaction with payment capabilities at scale. The 30 billion interactions of Upstream’s marketing technology platform, Mint, along with Ovum’s expertise in emerging markets, will help Upstream identify and assess relevant business opportunities and turn them into tangible results.


“The emerging markets ICT landscape is undergoing continued rapid change and disruption,” says Angel Dobardziev, Director, Head of Ovum’s Emerging Markets Practice. “While the initial mobile revolution and subsequent land grab to connect the billions of consumers with basic mobile communications services is subsiding, the new wave of growth of mobile broadband networks and services, combined with rapid adoption of lower cost smartphones, is presenting a whole host of new content, social networking, commerce and video opportunities for the industry. To retain relevance in these fast-paced markets, successful players will need expert insight on the user response to these rapidly evolving trends, as well up-to-date intelligence on technology, supplier, and competitor initiatives – areas in which Ovum provides world-class expertise.”



Ovum provides clients with independent and objective analysis that enables them to make better business and technology decisions. Our research draws upon over 400,000 interviews a year with business and technology, telecoms and sourcing decision-makers, giving Ovum and our clients unparalleled insight not only into business requirements but also the technology that organisations must support. Ovum is an Informa business.






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