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Upstream Confirmed as Platinum Sponsor for Effective Mobile Marketing Awards 2011

LONDON UK, 28 MARCH 2011 – Upstream, the global mobile marketing solutions provider, today announces that it has signed up as the Platinum Sponsor for Mobile Marketing Magazine’s Effective Mobile Marketing Awards 2011. The company was the sole sponsor of last year’s inaugural Awards and, according to CEO Alex Vratskides, had no hesitation in backing this year’s programme.

The Awards’ objective of recognising mobile marketing campaigns which have had a demonstrable business impact is closely aligned with Upstream’s own focus on effectiveness, as underlined by its unique, performance-driven business model. Since its inception in 2001, the company’s mantra has been to speak less but with more impact. Using its Marketing Communications Suite (MCS) platform, Upstream has executed more than 160,000 campaigns in over 40 countries, delivering unparalleled conversion rates and over $500m of incremental revenue for its clients in the process.

The call for entries for this year’s Awards will be issued in the next few weeks, with the awards ceremony due to take place in Q4 2011.

“Effectiveness is the bedrock of everything we do at Upstream,” said Vratskides. “For us to put our name to an Awards program that rewards the most effective mobile marketing work out there was an easy decision to make. The standard of entries was exceptionally high last year, and we are confident that this year will be even better, as brands fine-tune their mobile marketing campaigns, and learn what works best.”

Mobile Marketing editor David Murphy said: “We are thrilled to have Upstream on board once again. The company took a leap of faith in sponsoring the inaugural Awards last year; their involvement this year is a sign that they made the right decision. There’s an obvious synergy between the theme of effectiveness running through these Awards, and the way in which Upstream itself operates, on a payment-by-results basis. We thank them for their continued support.”

Effective Mobile Marketing Awards 2010 Winners:

Most Effective Mobile Application – b2c: TouchType – Swiftkey
Most Effective Mobile Application – b2b: NXP Semiconductors – NXP iPhone App
Most Effective Mobile Advertising Campaign: Sky Sports/Procter & Gamble – ‘Pringoooals’
Most Effective Sales Promotion/Direct Response Campaign: Upstream Systems – MTN 2010 FIFA World Cup Campaign, West Africa
Most Effective Mobile Operator Opt-in Subscriber Database Campaign: Turkcell – Rabarba ClearMen ‘Cool Sport’ Campaign
Most Effective Bluetooth Marketing Campaign:BlisMobile – Unilever Cornetto ‘Enigma’ Campaign
Most Effective mCommerce Solution: Ericsson IPX/LINK Mobility – Skåne Transport SMS Bus Tickets
Most Effective Mobile CRM/Enterprise Messaging Campaign: Incentivated – M&S Mobile CRM Campaign
Most Effective Location-based Service/Campaign:NAVTEQ Media Solutions – LocationPoint McDonalds Campaign
Most Effective Mobile Couponing or Barcode Campaign: Fancharge – Go Go Lions Baseball Campaign
Most Effective Mobile Site: Mobile Interactive Group – m.marksandspencer.com

Media contacts UK
Alasdair Townsend – Diffusion PR
+44 (0) 20 7025 1504

Laura Nettley – Diffusion PR
+44 (0) 20 7025 1506

Media contacts U.S. Press contact U.S.
Daniel Rhodes – GRC
+1 (949) 306 6313




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