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Upstream hires ex-Yahoo & Bwin.party Director Andreas Hartmann

London, UK – October 28th 2014 – Upstream, the mobile monetisation powerhouse, has appointed Andreas Hartmann as the company’s new Director of Product and Innovation. Hartmann will use his 15 years of experience in product management and developing digital services to further establish Upstream’s partnerships and technology as a global leader in monetising mobile engagement.

Hartmann will take responsibility for developing Upstream’s existing product offerings, while concentrating heavily on Upstream’s innovation of their MINT Mobile Marketing Platform to accommodate cutting-edge mobile services and technology for its customers in 2015 and beyond.

Hartmann joins Upstream from Bwin.party digital entertainment, the global listed online gaming business that includes brands like Bwin and PartyPoker. At Bwin.party he held the positions of Director of Product and Technology and Product Owner Strategic Innovation, overseeing the development of the businesses’ poker product offering. Prior to joining Bwin.party, he held key senior positions at PartyGaming, Yahoo! and AltaVista. Hartmann also holds 4 patents in search and gaming technology.

Marco Veremis, CEO of Upstream, comments: “I am very pleased to welcome Andreas on board as a member of Upstream’s Senior Management Team. His experience and understanding in online and mobile products is a fantastic addition, contributing increased momentum to the development of our future product offering. His appointment will help ensure we not only meet, but exceed our goals for the coming year.”

Hartmann added: “It’s an exciting time to be working in the mobile industry, with new technologies changing the way we engage with our phones, whether it’s consumers in Western or emerging markets. I’m looking forward to helping Upstream, its customers and partners to be on the leading-edge of this innovation.”




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