LONDON, 23 January 2012 – Global marketing technology and solutions leader Upstream has become a member of the Internet Advertising Bureau (IAB) in the U.K. IAB works as a non-profit trade association which promotes growth and best practice for technology providers, advertisers, agencies and media owners involved in online and mobile marketing. As part of its membership, Upstream will also become a member of the IAB Mobile Leadership Council, where it will bring to bear its ten years of experience in creating award-winning, revenue-generating campaigns for its international brand and operator clients.
The announcement reflects Upstream’s investment in its UK operations, including its move to new offices in Victoria and the hiring of more than 25 people in its Research and Development, Product Marketing, Sales, and Sales Management departments over the past six months.
The membership deal will give Upstream access to the IAB’s exclusive research, access to its regulatory guidance services and enable it to play its part in events including IAB’s noted Engage and Mobile Engage conferences.
Jon Mew, Director of Mobile at the IAB, commented: “I’m delighted that Upstream have come on board. They bring their experience and deep understanding of mobile and digital marketing, so they’re certain to be a valued contributor to both our research and events programmes.”
Marco Veremis, President, Upstream, added: “An intense focus on effectiveness, innovation that improves customer experience and an ethos of protecting consumers from digital bombardment – all of these are values we share with the IAB. The IAB is both a great supporter and representative of mobile and digital marketers and we’re looking forward to supporting the organisation and benefitting from its unparalleled resources and expertise.”
About the IAB
The Internet Advertising Bureau (IAB) is the trade association for digital advertising. With over 650 members, it’s run for the leading media owners and agencies in the UK internet industry. Online is an exciting and fast-growing medium and our job at the IAB is to work with members to ensure marketers can identify the best role for online and the emerging mobile market, helping them engage their customers and build their brands.
Through the dissemination of research and the organisation of regular events, we aim to put digital on the agenda of every marketer in the UK, acting as an authoritative and objective source for all internet advertising issues whilst promoting industry-wide best practice.