Upstream launches mega promotion for TIM in Italy

Upstream reaffirmed its world-wide leadership position in large scale mobile marketing campaigns through its latest project assignment by TIM in Italy. TIM Italy, one of the largest operators in the world with over 30m subscribers, assigned to Upstream the launch of its latest mega promotion ‘Quattro 500 Al Giorno’. For 100 days all TIM customers have the opportunity to win 4 FIAT 500 every day and receive the latest mobile content for their handsets.