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AI

AI-Powered Growth, Built for Mobile Operators

Discover how we apply AI across the entire subscriber lifecycle, partner with operators to drive revenue, and turn subscriber insights into action.

AI insight

Best channel: RCS · 9:00

AI insight

Offer matched to subscriber

Upstream AI

AI across the subscriber lifecycle

  1. 01

    AI targeting

    Next-best-offer models choose the right product, price and moment for every subscriber.

  2. 02

    Generative content

    Campaign copy and creatives generated and tested in local languages, at scale.

  3. 03

    Churn prediction

    Spot at-risk subscribers early and trigger win-back journeys automatically.

  4. 04

    ML fraud scoring

    Secure-D scores every transaction in real time and blocks fraud before billing.

How we partner with operators

  1. 01

    Connect

    Light integration with your billing, CRM and channels.

  2. 02

    Launch

    First AI-targeted campaigns live in days.

  3. 03

    Optimise

    Models learn from every interaction; our performance marketers tune the journeys.

  4. 04

    Scale

    Expand across channels, segments and digital services.

AI-powered solutions

Intelligence built into every solution

Both Grow and Secure-D use AI at their core, so every campaign is smarter and every transaction is safer.

Grow logo

Grow

AI that drives revenue

  • AI-powered audience targeting that finds the subscribers most likely to convert
  • Smart offer selection and timing, delivering the right offer at the right moment
  • Channel optimisation that continuously learns from every campaign
Explore Grow
Secure-D logo

Secure-D

AI that protects revenue and customers

  • Real-time detection and blocking of ad fraud
  • Behavioural pattern analysis that adapts to new fraud techniques
  • Protection for operators' budgets and their subscribers
See how Secure-D works

The secret behind Upstream

We use insights to drive action, making campaign success easy

01

AI that works for operators from day one

We leverage event-driven campaigns, ID resolution, and ad fraud security to drive success while minimising room for error.

02

Every channel you own, in one place

We access, own, and orchestrate website, push and app channels. We can get the most out of them with our years of expertise.

03

4,000+ campaigns of operator know-how

We have a team of performance marketing leaders who have developed, designed, and executed 4000 successful campaigns.

Get started

Drive multi-channel customer engagementlike never before

Upstream increases new customers and keeps them engaged unlike any other digital service. Take advantage of our formula for growth.

Talk to our team