The Upstream Method
We’ve Mastered Digital Acquisition
Create more opportunities for deeper connections with your brand, drive acquisition, and grow customer lifetime value (LTV) — with greater loyalty than ever before.
01
Discover
Size the opportunity in your existing base.
- The operator
- Shares base segments, current digital offers and commercial goals.
- Upstream
- Maps reachable subscribers, channels and the revenue gap worth closing.
Responsibility
02
Design journeys
Build cross-channel journeys around each segment.
- The operator
- Approves offers, brand guidelines and channel rules.
- Upstream
- Designs journeys, creative and fallbacks across SMS, RCS, web, push and app.
Responsibility
03
Launch
Go live through direct network integration.
- The operator
- Provides integration access and sign-off.
- Upstream
- Integrates, runs QA and launches campaigns on Grow.
Responsibility
04
Optimise
Improve results every day, not every quarter.
- The operator
- Reviews live dashboards and business outcomes.
- Upstream
- Tunes targeting, timing and channel mix with predictive models and performance marketers.
Responsibility
05
Protect
Keep every transaction clean.
- The operator
- Sets fraud policy and reviews reports.
- Upstream
- Secure-D screens transactions before billing and blocks fraudulent traffic.
Responsibility
Introduction
Turn interactions into acquisitions
User interactions are worthless without conversion. We excite users into becoming customers while fighting fraudulent sign-ups and scaling commercially.
Lead generation
We drive top quality leads using mixed media while optimizing flows to maximise customer journey completion.
CRM Base Building
We help brands build contactable customer bases and leverage the strength of first party data to enable re-contacting for offers.
App Downloads
Boost app downloads by users who will retain your app and interact with it — not install and ditch it.
Sign ups
Increase authentic sign-ups from customers who are genuinely interested in your product and can be upsold later.
Digital Sales
Further sales and earn repeat customers who are satisfied with your product or service due to connection levels.
Cross Selling
We increase customer life value with personalized, irresistible upsell and cross sell offers, and expand your user base.
Plan Upgrades
We help you move customers to the next spending tier by offering the right product, to the right customer, at the right time.
Lead Nurturing
We create personalized and relevant campaigns to prospects and customers at every stage of their buying journeys.
Event Triggered Campaigns
We orchestrate campaigns seamlessly
We use event-driven campaigns to create highly contextual opportunities for new customers to engage with your brand. There’s no question whether your users are active. Scrub inactive accounts and fraud so you can act with higher campaign accuracy.
Cross Channel Campaigns
Taking reach to new heights
By leveraging digital and mobile channels, we ensure 100% reach at all times — meeting customers where they want to engage and creating authentic interactions.
Conversational
SMS
SMS is proven to be the most direct and responsive channel — compatible to any device and resulting in high open rates. It’s even possible to reach offline users, as no internet connection is needed.
Multi-Channel Re-Targeting & Optimization
Driving 3x higher conversions
When linear targeting is no longer enough to convert, Upstream helps you chase your customer across channels and expose them to relevant creatives, timed perfectly with their behavioral buying patterns to drive higher sign-ups and sales.
Smart Upselling & Cross Selling
Upsell and cross sell with skill
Converting a customer is one thing. Expanding their lifetime value (LTV) requires precise marketing and rich data to create a compelling customer journey that tailors content to every segment, minimizing effort on behalf of the user.
Fraud Free Leads
Zero malware, zero bots, 100% human interaction
We block all sources of fraudulent traffic to protect your brand image and generate genuine leads that lead to real conversions.
Get started
Create data-driven acquisitionstrategies that work
We help you maximize acquisitions that are authentic and actionable. It’s time to increase your real sign ups and sales.