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Upstream

The Marketing AI-powered Revenue Generator for Mobile Operators

Upstream turns the subscribers you already have into new digital and VAS revenue, with AI targeting, multi-channel journeys and built-in fraud protection.

See what's possible
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Your Brand

Business account

WhatsApp

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1.2bn
Subscribers reached

Our global influence is uncompromisingly expansive.

370+
Advertisers

We are a truly global company with hundreds of advertisers.

3.1bn
Monthly interactions

We connect with users cross-platform for maximum reach.

4,000+
Campaigns delivered

Our expert mobile marketing team repeats success.

Trusted by industry leaders worldwide

See our customer results

Mobile operators

  • Vivo
  • MTN
  • Orange
  • Vodacom
  • TIM
  • Claro
  • Airtel
  • Safaricom
  • dtac
  • AIS
  • Ooredoo
  • du
  • Djezzy
  • Celcom
  • XL Axiata

Revenue opportunity

What could Upstream add to your revenue?

Enter your own figures for an illustrative estimate. For a real number, ask for a tailored assessment.

Active subscribers on your network.

Monthly digital / VAS revenue per subscriber.

Your own assumption. Not an Upstream guarantee.

Illustrative year-one estimate

$11.4M

Illustrative annual run-rate

$14.4M

Current vs illustrative uplift (annualised)+15%
Current$96M
Illustrative$110.4M

Annualised at full run-rate, after the 6-month ramp.

Illustrative estimate only: subscribers × digital ARPU × assumed uplift, ramping over 6 months. It is not a forecast or a commitment. Actual results depend on your market, base and channels.

Get a tailored assessment

TRY IT

One subscriber. Every channel.

1. Goal

2. Channel

Reaches every handset on the network, feature phone included.

3. Launch

Operator

Something new for you! Discover a service made for the way you use your phone. Reply YES to join now.

Grow

The AI-driven engagement platform built for operators

Our Grow platform maximizes your leads, signups, sales, app installs, and interactions more than any other—using in-house predictive tech matched with highly skilled marketers.

Explore Grow
A subscriber reading a campaign message on his phone
01SMS
02RCS
03Website
04Smartpush
05Messaging Apps

Our Grow Platform

Marketing Automation

Automations that drive actions

Trigger messaging to happen at the right times, depending on interactions with your product, site, or environment.

SMSRCSWebIn-app
Insights & Analytics

Dive deep into valuable data

Gather insights on performance, engagement, churn, revenue, and more.

Secure-D

Beat ad fraud attacks. Protect your budget and your customers.

Machine-learning fraud protection that screens every transaction before it reaches the bill.

See how Secure-D works

The shield

  • Legitimate
  • Blocked by Secure-D
Illustrative

Marcela Alvez de Souza, CRM Manager, Vivo

With Upstream's Grow platform we have gained valuable insights and have improved the results and effectiveness of our CRM campaigns. The support from the team has been amazing.
Marcela Alvez de SouzaCRM Manager, Vivo

Get started

More revenue from thebase you already have.

Show us your subscriber base. We'll show you the uplift.

Talk to our team