It’s all about knowing your first time visitors
Jogê is a one-stop online destination in Brazil that offers a wide selection of lingerie and underwear for women. They wanted to tap into the habits of mobile-first audiences and boost their sales. Unlike their email marketing strategy limited to lead generation and retargeting abandoned visitors, they were seeking a solution that could identify users from the moment they landed on their website.
So they turned to the power of SMS marketing.
Unleashing the strategic advantage of SMS marketing automation
Jogê partnered with Upstream, a leader in mobile marketing automation, to maximize their customer acquisition efforts and leverage the effectiveness of SMS marketing for e-commerce revenue growth. Our mobile marketing solution enabled them to deliver impactful mobile-first and conversion-centric customer journeys. Let’s dive into the process of how we make it all happen:
1. Harnessing phone numbers for an engaged customer base
Targeted on-site campaigns were introduced to engage with users the moment they entered the e-shop. Enticing pop-ups with R$50 off coupon codes captured the phone numbers of new visitors. This strategy achieved a remarkable 5.5% opt-in rate, resulting in the collection of 14,000 phone numbers within two months.
2. Delivering the right message, at the right time
By utilizing Upstream’s mobile marketing platform, Grow, the brand achieved seamless and timely communications with their customers at every crucial stage of the customer journey.
Real-time triggered text messages were delivered based on users’ shopping activity. This included a welcome SMS immediately after subscription, ensuring visitors feel acknowledged and acquainted with the new channel while receiving the exclusive coupon code. Additionally, two abandoned cart reminders were sent, with the first reminder sent 30 minutes after visitors left the website with full carts, followed by a second reminder implemented 3 hours later.
Triggered messages that were enabled via Upstream’s platform accounted for a substantial 9.74% of the total e-shop sales.
3. Encouraging repeat purchases with broadcast campaigns
By incorporating SMS into their marketing strategy, the brand maximized their e-commerce potential. They utilized the power of this personalized and time-sensitive channel to effectively run broadcast campaigns about new product launches, promotions, and more.
- 5.5% opt-in rate in pop ups
- 20% higher average order value via Upstream’s MarTech solution
- 25x ROI in the first 2 months
- 9.74% contribution in overall sales
“The implementation of Upstream’s mobile-first strategies has had a significant impact on user retention and the decrease of cart abandonment rates within our online shop. Ultimately, what made the difference for us was the close monitoring by the entire Upstream team, always focused on securing continuous improvement in our results. Today, our SMS campaigns via Grow platform generate up to 3x higher revenues than other platforms we have used previously.”
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