Carrefour Euro 2008: Mega-Promotion Integrating the In-store and Mobile Channels

Hyper-markets giant Carrefour once again assigned Upstream the design and execution of a mega-promotion that successfully integrates the in-store and mobile channels. The promotion focuses on the greatest football event in Europe: the EURO 2008. Consumers with the purchase of specific products have the opportunity to instantly win gift certificates and enter the weekly draws for 100 dream trips to the Euro 2008.