Upstream designs SMS contest for the Coca-Cola Soundwave

For the fourth year in a row, Upstream designed and is currently executing a large scale on-pack SMS promotion for the Coca-Cola brand. This year, Coca-Cola invites its friends to participate in an interactive music celebration, the Coca-Cola Soundwave. Just a month after its launch, the projects young and entertaining mobile applicationsgames, wallpapers, ringtoneshave already received impressive response.

To join the Coca-Cola Soundwave participants have to send via SMS to 4210, the unique code located on the 330 ml, 500 ml and 1.5 lt Coca-Cola packs. Every code automatically gives Soundwavers a certain number of fans

By increasing the number of fans they have acquired, participants advance their music journey; at the same time increasing their chances to win amazing music prizes.

The Coca-Cola Soundwave music prizes comprise an iPod 30 GB every day and an iPod Nano, 2 GB every hour. Additionaly, every week, one lucky participant wins a VIP trip for two, to attend the Coca-Cola Super Star concert, featuring artists from all over Europe. Throughout the promotion all participants win unique music Java Games, Logos and Ringtones, especially designed for this project.