TIM, one of the leading mobile operators in Brazil with over 35m subscribers, launched last November the largest mobile mega promotion ever executed in the country: “Promocao 101 Carros TIM”. Wagner Moura, Brazil’s biggest movie star, starred in the TV Spot of this mega promotion, which gives TIM’s GSM subscribers the chance to win a Peugeot 307 every day, for 101 days, as well as many other prizes. Upstream was appointed by TIM Brazil to create, execute and manage the promotion, reaffirming its LATAM and world leadership in large scale mobile marketing campaigns.
Agosto 03, 2022RCS mobile marketing campaigns in Brazil and Africa by Upstream drive 37% rise in conversion rates over SMS and 137% higher click-through rates
Upstream, a global specialist in mobile marketing technology, showcased the power of Rich Communications Services..