TIM, one of the leading mobile operators in Brazil with over 35m subscribers, launched last November the largest mobile mega promotion ever executed in the country: “Promocao 101 Carros TIM”. Wagner Moura, Brazil’s biggest movie star, starred in the TV Spot of this mega promotion, which gives TIM’s GSM subscribers the chance to win a Peugeot 307 every day, for 101 days, as well as many other prizes. Upstream was appointed by TIM Brazil to create, execute and manage the promotion, reaffirming its LATAM and world leadership in large scale mobile marketing campaigns.
July 11, 2025
Intersel Acquires Upstream: Salim Khoury Appointed Executive ChairmanUpstream announces its acquisition by global telecom investor Intersel, marking a pivotal moment in its growth journey. Salim Khoury is appointed Executive Chairman to lead the company into a new era of global expansion and digital innovation.
