TIM, one of the leading mobile operators in Brazil with over 35m subscribers, launched last November the largest mobile mega promotion ever executed in the country: “Promocao 101 Carros TIM”. Wagner Moura, Brazil’s biggest movie star, starred in the TV Spot of this mega promotion, which gives TIM’s GSM subscribers the chance to win a Peugeot 307 every day, for 101 days, as well as many other prizes. Upstream was appointed by TIM Brazil to create, execute and manage the promotion, reaffirming its LATAM and world leadership in large scale mobile marketing campaigns.
December 11, 2024
Upstream Honored with Four Distinctions at MarTech Awards 2024Upstream received distinctions in three competitive categories at MarTech Awards 2024: Best Multi-Channel Marketing Initiative - Gold/Platinum, Best Use of MarTech in Telecommunications - Gold, and Best Use of MarTech in E-Commerce - Bronze.
