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Microsoft Partner and General Manager Simon Negus Takes Charge of Operations at Upstream Mobile Marketing

LONDON, 20 July 2011 – Upstream, the global mobile marketing technology and solutions provider, has brought in former Microsoft Partner and General Manager, Simon Negus, as Chief Operating Officer (COO), as it looks to continue its rapid growth in the buoyant mobile marketing space.

Negus joins Upstream from Microsoft where as a Microsoft Partner and UK Board member he led amongst other responsibilities, the turnaround of the UK Enterprise and Partner Group (EPG) operation, posting across the board improvements in the internal and external operating metrics of that business.

During Negus’ time at Microsoft, the UK subsidiary experienced exceptional success reflected in it being awarded and recognised as Microsoft ‘Subsidiary of the Year’ in 2010, in spite of the uncertainty of the global downturn. Negus also oversaw a number of key successful strategic initiatives including two designed to improve the strength and depth of Microsoft’s Strategic Partnering and Global Customer Programmes.

Additionally Negus led the overhaul, through executive sponsorship, of the award-winning ‘Mach’ programme – the accelerated college-hire programme to attract University and College interns and graduates to Microsoft. He was also an active supporter of the Microsoft child Internet safety programmes designed to increase awareness amongst those responsible for and those of school age on all matters relating to Internet and social networking safety.

Prior to Microsoft, Negus spent 11 years at Dell, where he held a series of senior positions both in the UK and abroad – latterly serving as EMEA Vice-President for Enterprise Products and Services, serving on the EMEA Operating Board. In parallel he also was responsible for UK operations as Director and General Manager.

At Dell, Negus was instrumental in growing the business, developing new organisational structures and developing new business models including the creation and development of a services business to support the traditional hardware business, including integrating key acquisitions into the business e.g. Equalogic Storage. Dell grew from $7.7bn to $61.1bn in market capitalisation during the 11 years Negus was at the company.

Negus started his IT career at Tandem Computers Inc, before the company was acquired by Compaq Computer Inc.

“Welcoming such an impressive industry figure as Simon to Upstream is indicative of the pace at which the business is growing and the ambitions we have for the company,” said Alex Vratskides, CEO of Upstream.“Simon brings a unique combination of hardware, software and service business experience to Upstream and his proven ability to deliver objective excellence and operational rigour at some of the most highly-valued tech companies in the world bodes well for the future of Upstream and its customers.”

Simon Negus added, “Consumers are dealing not only with the proliferation of digital devices, but also the explosion of data, content and information that they need to absorb on a daily basis. Any technology company that can tailor, segment and deliver that information and content more relevantly, at scale, as Upstream does, is going to play an important part in shaping the digital marketing landscape and that’s just one of the many reasons why I am excited about joining the company.”

Media contacts – EMEA
Laura Nettley/Colin Myer
Diffusion PR
+44 020 7025 1506/ 6831

Media Contacts – North America
Daniel Rhodes / Valerie Christopherson
Global Results Communications (GRC)
+1 949 608 0276





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