July 31, 2026

Upstream has published a new white paper titled “Can Header Enrichment Survive Chrome’s HTTPS Era?”, in which it analyzes how Chrome’s HTTPS-only enforcement reshapes the way mobile subscribers are identified and, at the same time, presents an innovative, deployment-ready solution.

July 11, 2025

Upstream announces its acquisition by global telecom investor Intersel, marking a pivotal moment in its growth journey. Salim Khoury is appointed Executive Chairman to lead the company into a new era of global expansion and digital innovation.

December 11, 2024

Upstream received distinctions in three competitive categories at MarTech Awards 2024: Best Multi-Channel Marketing Initiative - Gold/Platinum, Best Use of MarTech in Telecommunications - Gold, and Best Use of MarTech in E-Commerce - Bronze.

November 15, 2024

Upstream’s volunteer team, the "Updreamers," visited a local dog shelter in Nea Filadelfeia to provide a safe haven for injured, abandoned, and neglected animals.

October 30, 2024

Upstream, a global leader in mobile marketing and technology solutions, recently expanded its corporate social responsibility (CSR) efforts with a beach clean-up initiative in Brazil.

October 24, 2024

Upstream, a global leader in mobile marketing technology, made a significant contribution at the MEF RCS World event, held on October 15, 2024, in São Paulo, Brazil.