Upstream’s rapid growth in South America continues with the successful completion of a major mobile marketing initiative for America Movil’s Comcel in Colombia. “Gana Millones Comcel” was one of the largest promotions ever to have launched in the region recording over 20m participations and generating significant ARPU growth. Comcel is one of the largest mobile operators in the world with over 20 million clients.
Agosto 03, 2022
RCS mobile marketing campaigns in Brazil and Africa by Upstream drive 37% rise in conversion rates over SMS and 137% higher click-through ratesUpstream, a global specialist in mobile marketing technology, showcased the power of Rich Communications Services..
