Upstream’s rapid growth in South America continues with the successful completion of a major mobile marketing initiative for America Movil’s Comcel in Colombia. “Gana Millones Comcel” was one of the largest promotions ever to have launched in the region recording over 20m participations and generating significant ARPU growth. Comcel is one of the largest mobile operators in the world with over 20 million clients.
December 11, 2024
Upstream Honored with Four Distinctions at MarTech Awards 2024Upstream received distinctions in three competitive categories at MarTech Awards 2024: Best Multi-Channel Marketing Initiative - Gold/Platinum, Best Use of MarTech in Telecommunications - Gold, and Best Use of MarTech in E-Commerce - Bronze.
