• Press Release
  • < 1 Min Read

Upstream completes one of the largest mobile marketing activities in South America

Upstream’s rapid growth in South America continues with the successful completion of a major mobile marketing initiative for America Movil’s Comcel in Colombia. “Gana Millones Comcel” was one of the largest promotions ever to have launched in the region recording over 20m participations and generating significant ARPU growth. Comcel is one of the largest mobile operators in the world with over 20 million clients.

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