Upstream’s rapid growth in South America continues with the successful completion of a major mobile marketing initiative for America Movil’s Comcel in Colombia. “Gana Millones Comcel” was one of the largest promotions ever to have launched in the region recording over 20m participations and generating significant ARPU growth. Comcel is one of the largest mobile operators in the world with over 20 million clients.
December 21, 2023Upstream: Positive growth rate for the 6th consecutive year
Upstream, the global marketing technology company, has announced positive growth rates for the 6th consecutive year during its annual strategy meeting, open to all of its people around the world.