London, UK—10 August, 2010—Upstream has completed a successful follow-up campaign for the Italian mobile operator, 3 Italia (H3G). With only a two-week deployment period to work within, Upstream implemented a tailored, 56-day promotion for the operator. The success of the Happy Summer 3, skill-based promotion highlights Upstream’s superior technological ability to deliver optimised and efficient communications to subscribers.
“Our latest mobile marketing solution for 3 Italia demonstrates the sheer sophistication of Upstream’s Marketing Communications Suite (MCS). This technology enables us to deliver highly segmented and personalised messages to subscribers with restraint and precision. Judging by the response rates, this particular approach complemented by our effective operational systems, produced high impact outcomes in a short period of time, even without an above or below the line investment.”, said Diego Benavides, Head of Sales South Eastern Europe for Upstream.
This is the second ARPU-boosting promotion Upstream has produced for 3 Italia, the first taking place in 2009.