For the fourth year in a row, Upstream designed and is currently executing a large scale on-pack SMS promotion for the Coca-Cola brand. This year, Coca-Cola invites its friends to participate in an interactive music celebration, the Coca-Cola Soundwave. Just a month after its launch, the projects young and entertaining mobile applicationsgames, wallpapers, ringtoneshave already received impressive response.
To join the Coca-Cola Soundwave participants have to send via SMS to 4210, the unique code located on the 330 ml, 500 ml and 1.5 lt Coca-Cola packs. Every code automatically gives Soundwavers a certain number of fans
By increasing the number of fans they have acquired, participants advance their music journey; at the same time increasing their chances to win amazing music prizes.